‘I have decided to leave Bewakoof, the company I co-founded,' says Prabhkiran Singh announcing exit after 14 years of hustle

Bewakoof co-founder Prabhkiran Singh announced his exit from the popular Indian lifestyle and fashion brand after 14 years of hustle.

Prabhkiran Singh announces exit

“I have decided to leave Bewakoof, the company I co-founded and have led for the past 14 years,” he wrote on LinkedIn.

He further elaborated that the brand has been his “baby” since he was a 21-year-old fresh from college.

“I was inspired by Walt Disney, and I, too, wanted to create something that lasted 100 years,” Singh said.

He reminisced that he and his co-founder, Siddharth Munot, were newly graduated engineers with no business experience when they started Bewakoof out of a tiny room in a Mumbai slum in 2011.

“Back then, equity funding was rare, and the idea of a D2C brand taking off in India seemed almost foolish,” he said.

Being limited by funds, the two young entrepreneurs built the company brick by brick.

“I still remember days in the early years when we sometimes did t-shirt deliveries by local trains and answered the customer queries ourselves,” he wrote on LinkedIn.

The brand flourished eventually from selling a few t-shirts on campus to shipping 20,000+ products a day.

“Years back, Bewakoof became the first D2C fashion startup in India to cross ₹100 crore in revenue, and over the years, we built an online community of 6 million+ social media followers who wear our products with pride,” said Prabhkiran Singh.

“It wasn’t only the company that was growing; I was growing too,” the Bewakoof co-founder noted. “It’s been 1.5 decades. Bewakoof raised me while I was raising it.”

Singh shared how the startup taught him “how to take punches without becoming bitter”.

However, after 14 years of building, the co-founder feels it is the right time to prioritise health, family, and personal goals.

The Bewakoof co-founder revealed that the startup is now structurally ready for its next phase, with a strong leadership team and the backing of TMRW and the Aditya Birla Group.

Thanking all his colleagues and partners, Prabhkiran Singh ended the post.

“I will forever cheer for Bewakoof from the sidelines, celebrating its every win,” he said, mentioning that he will serve the company till the end of March.

“Onwards and upwards – to a 100-year legacy and beyond!” the startup co-founder signed off.

Also read: India launches its first cooperative ride-hailing platform ‘Bharat Taxi’, where drivers become stakeholders through zero commission model (startuppedia.in)