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Bharat Taxi
Namma Yatri was introduced on Bengaluru’s streets in November 2022, built on the Open Network for Digital Commerce (ONDC) protocol.
The platform quickly became a local favourite, drawing both passengers and drivers seeking transparency and better earnings.
But the Bengaluru playbook did not scale as expected. As rivals like Rapido and even Uber began rolling out zero-commission models in select categories, Namma Yatri’s early advantage began to thin.
Bharat Taxi partners with Namma Yatri
To stay in the race, parent firm Moving Tech Innovations shifted gears, leaning heavily into government-backed mobility infrastructures to access new markets.
Recently, Bharat Taxi, a cooperative ride-hailing initiative launched in December by the Union Ministry of Cooperation and the National e-Governance Division (NeGD).
With fixed fares, zero commissions, and a driver-owned structure, Bharat Taxi established itself as a fair-price challenger to mainstream aggregators.
It has also entered direct competition with Namma Yatri’s own offerings.
Pilot runs in Delhi and Gujarat are already underway, and according to sources, Moving Tech Innovations is quietly powering the engine behind the scenes.
“Moving Tech is behind this initiative and plans to expand it nationwide through this government-led model,” a senior official told Moneycontrol.
Shan MS, co-founder and COO of Namma Yatri, confirmed the partnership, saying, “We are proud to be the Technology Service Provider for Bharat Taxi… We use a multi-tenant server architecture to achieve scale cost-effectively.”
Independent analysts have also traced the tech backbone. Anmol Sharma, founder of Naviget, remarked that Bharat Taxi’s server traffic “points to api.moving.tech,” indicating the cooperative is running on Moving Tech’s infrastructure.
As India’s mobility landscape braces for another wave of disruption, Namma Yatri’s transition from consumer-facing platform to government-backed infrastructure partner may define its next act.