Rapido, magicpin partners to challenge Zomato-Swiggy's online food delivery duopoly

Rapido and magicpin have come together to take on the duopoly of Zomato and Swiggy, whereby the country's third-largest food delivery player will plug its nationwide restaurant network to the Rapido-owned platform Ownly, people aware of the development said.

Rapido and magicpin partnership

The partnership will open up magicpin's large restaurant base for Rapido, which launched Ownly in August, and plans to scale beyond Bengaluru.

After completion of the onboarding process, Rapido's Ownly will have access to over 80,000 restaurants across India, whereas magicpin will gain access to Rapido's delivery fleet in certain locations

"Rapido primarily on-boards restaurants directly through our merchant team, with only a very small share coming via partners like magicpin.

We also work with magicpin and others in select cities as a logistics provider, where our captain fleet supports last-mile deliveries.

"Our focus remains on building reliable, affordable, full-stack discovery and delivery solutions for merchants, while ensuring a seamless experience for customers and captains," a Rapido spokesperson told PTI.

Zomato has around a 15 per cent stake in magicpin. Meanwhile, Swiggy's board approved the sale of its stake in Roppen Transportation Services, which operates bike taxi aggregator Rapido, in September, for a total consideration of nearly Rs 2,400 crore.

On July 31, Swiggy said it is "actively re-evaluating" its investment in Rapido, as a potential conflict of interest may arise due to the latter's entry into the food delivery space. 

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