Malika Shah, a Kashmiri lawyer turned entrepreneur, established indigenous beauty startup, "Masha by Malika," a skin and hair-care line that produces reasonably priced natural beauty products using local Kashmiri herbs.

Sadaf Syed, a Kashmir-born artpreneur, launched an artisanal crafts startup in 2015, "Hands of Gold," empowering traditional Kashmiri artisans.