Founded in November 2024, ChocolateX is an Indian D2C aphrodisiac chocolate brand that has launched a libido-boosting chocolate. It aims to address the stigma surrounding sexual wellness and solve intimacy issues in India.

Rize, launched in January 2024 by young entrepreneurs Dhruv Verma and Sahil Manrala is a Gurgaon-based D2C brand that sells energy bars and chocolates with no added sugar, no preservatives or artificial sweeteners.