This Men’s Ethnic Brand Started In 2015 Now Gets 3,000+ Orders Daily Across Own Website, And Myntra, Nykaa Fashion, Ajio

Imagine a 10 x 12 room.

Packed with three people.

Sounds of sewing machines, fabrics being hemmed, and measuring tapes fill the air.

This was what Siraj Ali’s days looked like back in 2015. With no formal education in fashion design, he had set out to build a men’s apparel brand that addressed the market gap in the availability of quality ethnic wear.

Fast forward to 2025, and See Designs has established itself as one of the leading brands in the space of affordable and high-quality men’s ethnic wear across e-commerce platforms like Myntra, Ajio, and Nykaa Fashion.

With a daily order number of more than 3,000, the homegrown Indian brand is one of the top three vendors of Myntra in the men’s ethnic wear category.

HOW IT ALL BEGAN

Hailing from Delhi, Siraj Ali was always interested in fashion and making things from scratch. However, he never pursued a formal degree in the realm and chose to learn by adopting a vocational approach.

“I started by landing a small role at a well-known fashion brand in India. Those were the days when I absorbed everything I could about how fashion retail really works. Back in those days, e-commerce hadn’t exactly boomed, but people had started recognising its potential,” Siraj Ali tells Startup Pedia in an exclusive interview.

After spending days and nights understanding the intricacies of fashion and apparel, Siraj Ali rose to the position of senior designer at the brand.

“It happened within just 6 months because I was a quick learner and was almost hungry for feedback,” the startup founder adds.

As he became more involved in the daily operations of the brand, he realized that very few players in the market were catering to the space of men’s ethnic wear. Most brands were focusing on fulfilling the demand for Western options like shirts, trousers, and pants.

“I could see that the men’s ethnic wear space was underserved. I decided to start a fashion brand myself with the savings I had,” entrepreneur Siraj Ali shares.

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JOURNEY AND CHALLENGES

Utilising a humble amount from his savings, Siraj Ali hired two young tailors and decided to start by sourcing fabric and designing it into kurtas.

“One of our first efforts was designing casual kurtas back then,” the fashion entrepreneur says.

In a small 10 x 12 room, Siraj spent numerous days conceptualising designs and working with the tailors to make a few kurtas.

In 2015, he established See Designs as a men’s apparel brand and started uploading pictures of the designs of casual shirts and kurtas on Myntra (then Jabong).

After fulfilling the first few orders, the fashion brand See Designs started scaling its operations.

Siraj Ali began experimenting with more designs like solid asymmetrical kurtas. 

“These immediately went viral on e-commerce platforms, and we realised that men like experimenting with their clothes too. Next, we diversified into party wear kurtas and even Nehru jackets,” he tells Startup Pedia.

From 2015 to 2021, See Designs sold its offerings across e-commerce platforms like Myntra, Amazon, Ajio, and Nykaa Fashion. In 2022, the brand launched its website.

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SEE DESIGNS: MERGING UTILITY, TRADITION, AND MODERN ART

As a men’s ethnic wear brand, See Designs’ ethos can be contained in the following points:

1. The brand believes in offering styles that cater to a wide variety of needs, like everyday outings, work meetings, festivals, parties, and weddings.

2. See Designs and its founding team remain unwavering on the stance of pricing all their options at reasonable prices. The prices start from as low as Rs 499 and go up to Rs 4,499.

“Since the very beginning, our efforts have been directed towards keeping our range widely accessible to anyone looking for casual or party ethnic wear for men,” fashion startup founder Siraj says.

3. The fashion brand’s fabrics are sourced from the city of Banaras and are then designed in an in-house facility in Noida, Uttar Pradesh.

4. See Design also maintains a strong focus on the quality of its designs and final styles. Each product goes through multiple quality checks to ensure durability, comfort, and aesthetic value.

Today, the men’s ethnic wear brand offers apparel in various categories like kurtas, kurta pajama sets, Nehru jackets, Pathani kurtas, and festival-specific styles.

From silk and thread to linen and chikankari, See Designs offers a variety of fabrics to its customers.

Recently, it has also released a fresh collection in kidswear for boys, especially in the ethnic domain.

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GROWTH 

 According to Siraj Ali, See Designs has become a customer favourite for people who look for affordable and elegant options in men’s ethnic wear.

“We all know that men’s ethnic wear brands are either priced too high or too low. At one end of the extreme, the options become inaccessible. At the other end, the quality suffers. At See Designs, however, we have flipped the picture by maintaining the perfect balance of price, quality, tradition, and modernity. We continually work on bringing fresh styles that resonate with our male audience,” entrepreneur Siraj Ali shares.

Today, See Designs receives and fulfils more than 3,000 daily orders across its website and e-commerce platforms like Myntra, Ajio, and Nykaa Fashion, as well as its own website.

During the peak seasons of Diwali, Holi, Eid, and wedding months, these daily orders even surge to a figure of more than 4,000.

It has also become one of the top three vendors of Myntra in the market for men’s ethnic wear.

In FY25, See Designs witnessed a 20 to 25% growth compared to the last financial year.

LOOKING AHEAD

The men’s ethnic wear brand, See Designs, is working on the kidswear category and will be releasing more styles shortly.

“We aim to fulfil every man’s apparel needs, right from when they are young boys to when they become confident, young adults. I am happy that our brand is addressing men’s needs and has made them a priority,” startup founder Siraj Ali signs off.

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