These two founders from Bhayander started Mucchstac with just Rs 3 lakh and sold it to Godrej Consumer Products for Rs 450 Cr

The rise of Muuchstac has become one of the most interesting stories in Indian FMCG startups. The brand sells only one product, the Muuchstac face wash, yet it touched close to Rs 80 crore in yearly revenue. 

The small men's grooming brand from Bhayander shocked the market when Godrej Consumer Products stepped in and acquired Muuchstac for Rs 450 crore. 

Meet the Muuchstac Founders - Vishal Lohia & Ronak Bagadia

The Muuchstac founders, Vishal Lohia & Ronak Bagadia, both grew up in Bhayander. They wanted to build something that felt real and useful for young men. 

They noticed that buyers were looking for simple and honest choices in the Indian men’s grooming market. Many large brands were offering too many items, which often confused users instead of helping them.

Vishal had worked at Deloitte where he learned how to handle money, tax and basic business rules. Ronak came from a business family and understood day-to-day operations from a young age. 

They shared the belief that a focused product could grow if it solved a clear need. With this thought, they decided to build Muuchstac as a clean and straight idea in a crowded space.

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About Muuchstac

Muuchstac stands out for its clear focus. It is a men’s grooming brand Indian buyers know because of one product. The Muuchstac face wash brings in nearly 90 percent of the brand’s revenue. 

While most brands in the men's grooming space launch many new items every few months, Muuchstac stayed centered on one product that users trusted.

This simple way of working made Muuchstac one of the most profitable D2C companies in the personal care space. Many people who track Indian FMCG startups now use it as an example of how a small brand from Bhayander can grow with a clean plan.

The Muuchstac Story

The Muuchstac founders started the brand in 2017 with only Rs 3 lakh from their savings. They stayed away from investors and kept spending low. 

Their aim was slow and steady growth built around the Muuchstac face wash.

For the first few years, revenue stayed near Rs 10 crore. Most new brands try to change direction when this happens. Some add more products or spend heavily on marketing. The founders did not do that.

Instead, they relied on micro influencers who spoke in a simple way. These creators posted small honest videos that felt normal and helped buyers trust the brand. 

By 2023, more customers started picking the Muuchstac face wash on marketplaces. Offline stores also noticed the demand and began offering shelf space.

The brand grew because people liked the product, not because of big ads or large budgets.

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Mucchstac Financials, Funding and Growth

The financial story of Muuchstac became a major talking point in the market because the numbers showed how steady and thoughtful the brand’s growth really was.

• Muuchstac started with Rs 3 lakh, which the founders used for the first batch and basic setup. The small start helped them stay careful with money.

• They did not take any outside funding, so the brand grew only through sales. This helped them stay in full control.

• By early 2025, Muuchstac reached about Rs 80 crore in revenue, mostly because of the Muuchstac face wash. Online marketplaces helped the product reach more buyers.

• Profit touched around Rs 30 crore (EBITDA) because the team kept costs low. A small setup and focus on one product helped them stay profitable.

• The brand never reported a loss, from the first year till the Godrej acquisition in 2025. This made Muuchstac one of the few profitable D2C companies in the men grooming products space.

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Godrej’s Rs 450 Cr Acquisition of Muuchstac

The Muuchstac acquisition became official when Godrej Consumer Products bought the brand for Rs 450 crore. The deal became a key part of the Godrej acquisition 2025 plans, where the company looked at strong digital-first brands.

The founders shared, “It is a great moment for our small team. We look forward to building more with the support of Godrej Consumer Products.”

Godrej Consumer Products CEO Sudhir Sitapati said, “The founders put in Rs 3 lakh and built a strong brand. If they could do this with limited means, we can help take it further.”

Many people now search for how Godrej acquired Muuchstac for Rs 450 crore because it shows how a small setup can grow into something big.

The Road Ahead

Muuchstac will continue to be led by Vishal Lohia & Ronak Bagadia under the Godrej Consumer Products team. With strong support and better supply reach, the brand is expected to grow further.

As Indian FMCG startups keep changing, the Muuchstac story will be remembered as a simple plan that worked. It showed that clear thinking and trust from users can help a small brand rise without large spending.

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