No paperwork. No waiting. Pune Entrepreneurs Launch Swipe Loan that Offers Instant Personal or Business Loans in just 2 Minutes

In an exclusive interview with Startup Pedia, Pune entrepreneur Apoorv Gunjal shared how his venture Swipe Loan is empowering consumers with a simple, transparent, and efficient credit journey through a digital-first marketplace.

Swipe Loan is reimagining the traditional loan process with a mobile-first platform that makes access to credit seamless, accessible, and transparent.

Founded in 2024 by Apoorv Gunjal, Harshita Gupta, and Utsav Gupta, the company aims to make borrowing fast, flexible, and friendly.

“Gone are the days of lengthy paperwork and endless waiting,” Apoorv told Startup Pedia. “With our app, you can check eligibility anytime, anywhere and view matched offers from lending partners—so you can focus on your goals.”

Designed around consumer convenience, Swipe Loan surfaces quick, pre-qualified offers from partners and highlights flexible repayment options provided by those partners.

“Our user-friendly interface keeps the journey hassle-free from start to finish, with responsive customer support at every step,” said Apoorv Gunjal, Founder and CEO.

The traditional loan process is often time-consuming and document-heavy. Swipe Loan digitises eligibility and verification to streamline the experience for users.

Swipe Loan matches users to partner offers only after KYC verification and other checks are completed with explicit user consent. Loan approval and disbursal rest with the lending partners and are subject to their policies and verification.

With a team of 38, the Pune-based marketplace has onboarded 100+ lending partners to showcase offers across categories.

“We acquire consumers and evaluate their profiles to surface a qualified list of partner offers,” said Apoorv. (Internal performance figures are company-reported.)

Swipe Loan mirrors many of the verifications an NBFC would perform—with consent—to help present users with realistic options from partners.

“We may, with explicit permission, review limited signals such as bureau history, email age, or high-level SMS/installed-app metadata to understand existing banking relationships and prior loan applications,” Apoorv explained for the readers of Startup Pedia.

Where permitted and relevant—and only with consent—the platform may also flag risky app usage signals to help lenders assess eligibility more accurately.

To benefit consumers, Swipe Loan presents personalised partner offers so users can compare terms across a large network before proceeding.

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How does Swipe Loan work?

Users can start on the website or app, create a profile, and complete KYC. Then they are shown matched offers from partner NBFCs/banks.

After entering the mobile number and PAN, the system (with consent) fetches bureau details and immediately displays indicative offers from lending partners.

Users then see their eligible amount and the list of partners ready to consider their application.

By clicking through, users complete the partner’s process and documentation within that partner’s flow.

“For some loans, a partner may need bank statements or EPFO verification to finalise the offer,” said Apoorv.

Products at Swipe Loan and eligibility for application

Swipe Loan currently lists 12+ products, including instant/personal, business, medical, and education loans. Recently added secured options include home loans, EV-bike loans, and used-car loans.

Ticket sizes range from ₹1,000 for micro-needs up to ₹5 crore for home loans. The marketplace serves salaried, self-employed, gig workers, students, and offers medical loan options for pensioners.

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Credit-improving program

“In India, 50–60% of applicants struggle to access credit due to thin files or stressed scores,” said Apoorv. “We introduced a credit-improving program to help users understand and improve their profiles.”

Swipe Loan has introduced a credit-improving program for customers to understand what exactly is damaging their credit score.

“With monthly analytics, users see what’s affecting their score and which actions may help repair it—so they can make informed decisions,” he told Startup Pedia.

About the Founders

Apoorv Gunjal is a Master’s in International Business with over ten years of work experience with different NBFCs. His co-founder, Harshita Gupta, has a Master’s in Marketing, while his other co-founder, Utsav Gupta, has a background in Operations in the Hospitality sector.

Launched in 2024 in Pune, the company’s goal is that every Indian can access fair, transparent financial services to pursue their ambitions

Investments and annual turnover of Swipe Loan

Swipe Loan is bootstrapped, with approximately ₹3.5 crore invested to date. Reported FY2024–25 revenue stands at around ₹50 lakh & jumped to 3 Cr+ ARR in the current Year.

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Risks and challenges ahead

With government and RBI compliance requirements evolving, the lending landscape demands strong risk controls and transparency from all players.

“We’re entrepreneurs—we take calculated risks,” said Swipe Loan founder Apoorv Gunjal. “But we do so within partner and regulatory frameworks to protect consumers,” he disclosed to Startup Pedia.

Instant personal loans can be costlier; partner interest rates may start around 10-12% and vary by profile and credit score. Some partners may not extend credit to users with poor scores.

“Our aim isn’t just the lowest rate—it’s to help eligible users discover viable options when they need credit,” he remarked.

Goals 

Apoorv shared that the team is deepening integrations so partners can disburse directly via the platform, in addition to the current redirection model.

“For now, we are redirecting to the lending partners, but in the next phase, we will do deep integration where other lending partners can also directly disburse through our platform,” he said.

As the lending market is expanding, so is the need for credit improvement.

“Within the next two years, we aim to secure an NBFC licence and build a ₹100 crore direct lending portfolio—alongside our marketplace—to demonstrate disciplined deployment,” Apoorv noted.

Government compliance, RBI compliance are going to be more stringent day by day, and so will be the need for a credit-improving program like the one offered by Swipe Loan.

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