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WowNews24x7 founder Mahesh Toshniwal
When Mahesh Toshniwal started WowNews24x7, his main goal was to come up with a digital media platform that shares news in the most positive, progressive way that can be used by the readers.
In an exclusive interview with Startup Pedia, Toshniwal said his platform is presenting news to readers without sensationalising it.
“We have come up with a one-of-a-kind fact-checked, ahead-of-time digital media platform that presents news such that each piece can be used,” the WowNews24x7 founder said.
“News to news hai, but we are giving the facts as it is,” he added. “We put news for the sake of info, for making people aware without adding any masala.”
What is WowNews24x7?
Started on 1st January 2025, WowNews24x7 is challenging yet providing an alternative to the traditional news platforms by providing news in a straightforward, positive way. The aim is to present clear information without hyperbolising the facts. Also, it is the first news platform that presents news such that the readers can use it.
“Our focus is that each news can be used,” Mahesh Toshniwal told Startup Pedia. “We are changing the stereotypical perspective that news is just for reading!”
What’s more, WowNews24x7 do not cater to any negative, unwarranted, unverified news or those elaborating any violence-centric stories. The idea is to keep the reader informed and not fuel any negative emotion.
The 24x7 news platform is mainly targeted at Gen Z with 50-word news pieces. Only by clicking the “Show more” button can you reveal more details.
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Who is Mahesh Toshniwal?
Mahesh Toshniwal is a celebrated Life Coach, author, growth mentor, entrepreneur and investor.
He is the founder of Just Imagine, WowNews24x7, WowLine, and Communes Worldwide.
Toshniwal’s brainchild, Just Imagine, is a progressive global organisation and institution which has been created to instil ‘positivity in the minds of millions of people.
Headquartered in Kolkata, Just Imagine was established in the year 2014, but it has now grown to have followers or 'Imaginists' spanning all over the globe and offices or 'Just Imagine communes' worldwide.
Mr Toshniwal is a True Blue Imaginist and imparts his wisdom through thought-provoking sessions, a series of talks, 4-day retreats held at coveted destinations, one-on-one personal guidance appointments, alongside numerous one-of-a-kind concepts like audio-visual meditations, and a corporate empowerment program.
He has an in-house monthly magazine and three life-affirming books to his credit, an investment-related multi-million turnover handholding program aptly titled 'Wealthsmith' that is upgrading the life and lifestyle of all his followers across the globe.
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How can readers “use” the news on this platform?
Through our Use the News section, we show how different stock market scrips react to various types of news, helping readers understand market behaviour.”
Unlike traditional platforms that give buy or sell recommendations, WowNews24x7 focuses on educating investors by demonstrating how certain news events influence stock movements.
“There are news platforms that tell you which stock to buy,” said Toshniwal, “but we show you why and how a company’s stock responds to the nature of the news.”
This digital media platform aims to make market learning more insightful. “We don’t recommend stocks; we help readers analyse how news shapes market trends,” the founder told Startup Pedia.
“Investors should understand what drives a company’s stock on that moment and day by virtue of the news; that’s the kind of awareness we provide through Wow News,” he added.
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News is not always bad
If presented as it is, without adding any negative meaning, the news can serve the readers. With this idea, WowNews24x7 provides undiluted information in various niches, including politics, business, world, lifestyle, education, technology, sports, wellness, climate, and more.
Under the ‘Use the News’ segment, WowNews24x7 features dynamic sections like the Opportunity Bulletin — guiding young job seekers with updates on internships and vacancies — and Wow Word, which enriches readers with engaging word insights for smarter communication.
The Wowly AI agent
WowNews24x7 has come up with a one-of-its-kind Wowly AI agent that answers any query of the reader.
“No news channel is giving an AI agent like us,” Mahesh Toshniwal informed Startup Pedia.
The trademarked Wowly AI agent is ready to help readers all day and night, 24x7 with their queries.
More about Wow News
Currently, the 30-40 team digital media company has an office in India and abroad. According to analytics, its news is mostly read in the USA, China, Singapore and Norway, other than in India.
The newly launched platform is now focusing on establishing the brand to become a highly valued company.
“Our main aim is to remove the fear from people’s minds that they have about reading news because of so much negativity going around in the world,” Toshniwal disclosed to Startup Pedia. “We want to show the public that news can be positive and useful without taking a lot of their time and energy.”
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What next?
Presently, WowNews24x7 provides all its news for free, which can be available across the globe. However, it has plans to launch subscriptions in the next year. The platform is already generating profits from ad revenues, and it is looking forward to a subscription-based pricing model in the near future.