Meet 22-YO Delhi friends who started a kurti brand from Instagram, got 250+ orders in 1 month and clocked Rs 1,20,000 in revenue

“Everyone loves kurtis. But at some point, don't they become very regular and common? We kept looking for fresh designs, but didn't find any.”

This is what Anjali Yadav, co-founder of a small fashion brand, Trinetri, tells Startup Pedia in an exclusive interview.

As someone who started a career in home tuitions and school teaching right after college, she has been longing to start something of her own.

Fortunately, her best friend, Sneha Kaushik, echoed the same desire.

“We could see Instagram reels of young women starting their own businesses. We would get inspired. But ultimately, we would go back to our monotonous schedules. Finally, we decided to take the leap and do something in the space of fashion apparel,” Sneha Kaushik says.

Founded in 2025 and based in New Delhi, Trinetri is an Indian ethnic brand specializing in fresh, affordable, and modern designs of kurtis.

THE BACKGROUND

Hailing from New Delhi, Anjali Yadav and Sneha Kaushik grew up together as best friends.

After completing their schooling at a government school in the city, they decided to pursue their graduation from IGNOU.

In 2024, after finishing their graduation, they started separate careers. While Anjali took up a job as a school teacher and also started home tutoring children, Sneha secured a job as part of a hospital’s administration team.

Throughout school and college, they would dream of starting something together.

“We loved watching entrepreneur stories, especially on Instagram. But actually leaving our jobs and stepping into building something from scratch was scary. So we did put it off for a long time,” Sneha admits.

One day, Anjali came crying to Sneha and said she wasn't very satisfied with her job. That was the final straw.

Finally, in May 2025, they decided to take the leap.

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THE GAP

As young women interested in fashion, they would often go shopping together. But one thing always bothered them: the lack of unique clothes.

“Everything looked the same,” Anjali Yadav tells Startup Pedia.

“And even if we did come across something fresh, it was either too cheap in quality or simply not affordable,” Sneha adds.

The gap, according to the young startup founders, was clear – unique, premium, and affordable clothing in the Indian ethnic market was missing.

Anjali and Sneha decided to start a fashion brand from scratch and ensure that more thought is put into the quality of fabrics, the designs, and the affordability factor.

“In June, we quit our jobs. That decision was one of the scariest decisions because we were literally giving up a stable source of income,” Anjali says.

“My parents were very sceptical. Hospital administration is a good field, and you can actually rise to higher levels if you put in quality work. But despite the doubt around me, I quit it,” Sneha remarks.

With this, Trinetri was founded and officially launched in July 2025.

THE JOURNEY: Rs 20,000 AND SOME PLANS

Initially, Anjali and Sneha invested Rs 10,000 each in the fashion brand.

This amount came from their pooled savings.

Talking to Startup Pedia, they mentioned their investment breakdown:

The initial Rs 10,000 was spent on designing the first batch of 6 kurtis.

Rs 6,000 was spent on obtaining the fabrics and getting the samples.

“We went to Gandhinagar in Delhi. It's a well-known local market and, honestly, also the closest to our place. There, we found that fabrics are of two kinds – fresh and surplus,” Anjali says.

“Our research uncovered that surplus fabric is better in terms of quality and stretch. So we chose that,” Sneha adds.

Rs 3,200 went into getting Trinetri’s branded labels to be stuck at the back of each kurti.

“We wanted to get only a handful in the beginning, but label orders don't work like that. We found out that it was mandatory to order bulk labels, a minimum of 3000,” Anjali tells Startup Pedia.

They got in touch with a friend and asked her to stitch the kurtis.

“Anjali and I made some designs using pencil and paper. We don't have much equipment right now, and creating designs on paper was a very humbling experience,” Sneha mentions.

“The idea for the design came organically and from our own experience. We just wanted to keep it fresh but also functional. For example, realistically speaking, a lot of young girls do not want to wear revealing kurtis to college. So we made full-sleeved ones as well,” Anjali adds.

With this, the first batch of 6 kurtis was complete.

Trinetri went live in the market via Instagram on 25th July 2025.

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THE CONTENT GAME

Since 11th July, Anjali and Sneha had been diligently working to soft-launch Trinetri on Instagram.

“We had posted a suspenseful teaser that said that something special is about to come. Fortunately, we gathered enough traction,” Sneha Kaushik says.

Then, the small business founders started documenting their journey – from choosing fabrics to picking a brand name and logo – they made videos and posted them on Instagram.

View this post on Instagram

A post shared by Trinetri 🔱 (@trinetrii_)

After brainstorming for hundreds of names, they finally zeroed in on the word “Trinetri.” It comes from the concept of “one with three eyes,” often associated with Hindu goddesses like Kaali and Durga.

“We are devotees of Lord Shiva. I think the name came at the right time, just when we were starting to get headaches picking out names. It is the unleashing of feminine energy, and Trinetri signifies just that for us,” Anjali affirms.

Finally, the brand was ready to accept orders on 26th July via WhatsApp and Instagram. Currently, they do not have a website.

The remaining Rs 10,000 was spent on buying mics to record videos, packaging material, laces, and more fabrics for the upcoming orders.

“Our friend who stitches the kurtis and tailors them comes from a conservative family and isn't really permitted to leave the house. She was very happy when we gave her the tailoring assignment. She's skilled like that,” Sneha Kaushik says.

“Right now, we pay her according to the designs and quantities. For example, if it's a simple batch of 5 kurtis with a normal design, she gets paid Rs 1,000. We do intend to increase her payment as we grow,” Anjali Yadav tells Startup Pedia.

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THE ONE-MONTH REPORT

It has been roughly one month since Trinetri went live in the market.

The Indian ethnic fashion brand has received and fulfilled 250+ orders from across India. They have all come in organically, from Instagram and WhatsApp. The founders have spent zero rupees on paid marketing.

Currently, entrepreneurs Anjali Yadav and Sneha Kaushik have not partnered with a private courier company.

Their reason? Those companies do not make deliveries to remote villages in India.

“That's why we physically go to the post office with our packages and process deliveries like that. Sometimes, there's a long queue and we have to spend hours there. But I think these are our hustling days, and all of this is part and parcel of it,” Sneha Kaushik tells Startup Pedia.

Trinetri’s average order value ranges between Rs 349 and Rs 549.

Currently, their margin per kurti ranges between Rs 50 and Rs 60. According to the founders, it's not a lot, but they want to keep it extremely affordable for their customers and sustainable for themselves.

The brand has achieved an approximate revenue of Rs 1,20,000 to date.

“All of this money has been reinvested into the business. We have to keep buying quality fabrics and launch new collections. We have also opened up the option for girls and women to get their kurtis customized. So that means additional tailoring costs as well,” entrepreneur Anjali Yadav remarks.

VISION

Despite friends and family promising to buy kurtis from them before they had even launched, the small business founders claim that they didn't receive tangible support from their own network.

“When you start something new, strangers are kinder,” Anjali mentions.

With no Plan B in mind, Anjali Yadav and Sneha Kaushik are fully dedicated to growing Trinetri as a fresh, functional, Indian ethnic brand that delivers new, modern designs and customizations. 

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