A roadside coconut vendor from Bengaluru has captivated the attention of netizens with his witty advertisement strategy. Challenging quick commerce giants Zepto, Blinkit, and BigBasket he had posted the price comparison between roadside sellers and the big brands.
Roadside vendor challenges Zepto, Blinkit
The advertisement detailed the price of coconut as available on quick commerce platforms Zepto, Blinkit, BigBasket, and the local shop. Shared by X (formerly known as Twitter)) user Peak Bengaluru @peakbengaluru on November 7, 2024, it was captioned “Will Quick Commerce affect roadside coconut vendors?” The post has got about 8K views so far.
However, netizens have had mixed reactions. While some appreciated the seller's confidence, some remarked that coconuts are also expensive in roadside stalls.
One X user commented, “Even 50 is expensive for coconut. We should stop exporting coconut to other countries so that prices in India will come down”.
Another individual wrote, “Yes, in Delhi, roadside ones are quoting ₹80 and Blinkit less than that.”
A third user said, “It was ₹40-₹45 at the local shop. Quick commerce has driven up prices. That's not cool.”
Someone else remarked, “Big basket daily subscription of tender coconut is 58-60/- Delivers at door step. No delivery charge. So no hassle of driving/walking through dusty roads, save on petrol. All in all 5/- extra is absolutely worth it imo.”
While an individual from Gujarat wrote, “Hehehe - here in my place in Gujarat, we get it in 30 Rs. and sometime if, lucky we can get small one, in 20 Rs. too.”
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