Tech Burner's Anarc Smartwatch Made ₹3 Cr Sales on 1st Day of Launch

Tech Burner's Anarc has made an impressive debut in the smartwatch space by achieving a whopping INR 3 crore in sales within the first 24 hours of its launch.

Anarc's Unrivaled Success

Anarc, the latest offering from Layers, a creator-led startup brand, founded in 2022 by Neel Gogia and Shlok Srivastava has surprised consumers with its exceptional features and sleek design. Despite its higher price range compared to other competitors in the industry, such as boAt and Noise, Anarc from the Delhi-based startup has generated an astonishing INR 3 crore in sales in just one day.

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Who is Shlok Srivastava?

Currently, with 12.4 M subscribers on YouTube, Shlok’s journey started on a rough path. Coming from an academically-inclined middle-class family his childhood ambition was to become an Engineer. When he failed to crack the IIT, he was miserable. 

Soon, he realized he loved technology and not the labels of a premium university.

Starting as a tech influencer on YouTube, Shlok is now the founder of 3 startups: Layers, a smartwatch company, Overlays, a clothing line, and Brightso, a skill-based digital school for creators.

The Power of Creator-Led Marketing

The success of Anarc can be attributed in part to the creator-led marketing approach spearheaded by Shlok Srivastava, co-founder of Techburner. The launch video got over 4 million views on YouTube and trended at the #1 spot. Obviously, this could be because of the impact of the tech influencer on the massive followers he attained over the years as a YouTuber.

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Innovative Design and Features

Anarc's patented octagonal design, crafted by renowned design agencies Thought Over Design and Seymourpowell, sets it apart from the competition.

The smartwatch features a medical-grade stainless steel body and an IML back case, delivering a luxurious feel at an affordable price point. Technological advancements such as the Hisilicon Advanced Chipset, a 60Hz AMOLED display, and a battery life of up to seven days further enhance its appeal to tech-savvy consumers.

Premium Experience at an Affordable Price

Priced at INR 6,999 and above, Anarc offers a premium experience previously unattainable at this price range. With features like wireless charging, on-device music storage, TWS compatibility, and noise cancellation for calls, Anarc caters to a wide range of consumer needs. 

As Shlok Srivastava said, "Anarc is not just a smartwatch; it's a testament to Indian innovation with global appeal."

Redefining the Smartwatch Industry

The launch of Anarc marks a significant turning point in India's smartwatch market, bridging the gap between basic models and luxury offerings. With an initial investment of USD 1 million, Layers has proved that premium products can thrive in a market dominated by cost-driven options.

Neel Gogia added, "Our record-breaking debut showcases the potential of combining quality products with creator-led distribution."

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