JioMart, owned by Mukesh Ambani's Reliance group, is set to launch a 30-minute delivery service starting next month, media reports say.
India's largest grocer and retailer will initially target the top 8 metros and then expand to 20-30 cities in phase one. JioMart plans to fulfil orders from its network of over 3,500 stores.
The company has decided not to open dark stores or compete in the 10-15-20-minute delivery space. Instead, it will use its logistics company, Grab, and collaborate with a third-party EV bike logistics player to ensure swift deliveries. This initiative follows last year's successful 90-minute delivery pilot in Navi Mumbai.
JioMart is also considering expanding its quick delivery services beyond groceries to include electronics and fashion. The company's goal is to improve the shopping experience by introducing new features such as the 'Buy Again' widget and focusing on customer satisfaction.
Growing Foothold:
In the fiscal year 2024, JioMart experienced a 94% yearly growth in its seller base and a 32% yearly increase in its product selection. The company reported gross revenue exceeding Rs 3 trillion, marking a 17.8% growth from the previous year.
Reliance Retail invests in supply chain infrastructure and omni-channel capabilities to expand its presence in Tier-II towns and beyond. This strategy aims to improve JioMart's competitiveness in the quick commerce market, where it competes with rivals such as Swiggy, Zepto, and Blinkit.