Quick Com Will Rival E-Com Majors Amazon, Flipkart in 2025, Says Zepto's Aadit Palicha

In a recent social media post, Zepto CEO Aadit Palicha asserted that the quick commerce industry will reach a stage in 2025 where it will be comparable to e-commerce giants like Amazon and Flipkart.

He went on to make three predictions for 2025. First, he said, Quick Commerce will start hitting a scale where it will become comparable to e-commerce.

Next, he predicted it would be clearer that Quick Commerce requires exceptional execution to succeed and it will be challenging for every single player to deliver that level of execution.

The Zepto boss made his final prediction that the fundamentals of Quick Commerce will evolve dramatically. The customer value proposition will level up quickly. The unit economics and initiatives to build operating leverage will change. The capital markets environment for this industry, from private to public, will also look different compared to 2024 and 2023.

Sharing some sale metrics on New Year's Eve, Palicha said, ”Zepto is up 200 percent compared to last year”, and handling lakhs of orders per hour.” 

He further disclosed India’s New Year celebrations are in full swing with “3,345 ice cube orders per hour and counting.” 

You can read Aadit Palicha's LinkedIn post here.

Zepto rival Blinkit also focusing to up its game

Incidentally, Zepto’s rival Blinkit shared that it hit the highest-ever orders in a day on December 31.

Blinkit CEO Albinder Dhindsa took to X (formerly Twitter) to share that the company has hit the highest OPM (orders per minute), highest OPH (orders per hour), and highest total tips given to delivery partners in a day. Dhindsa’s Blinkit also recorded the most grapes sold on New Year’s Eve as Indians embraced the Spanish tradition of eating 12 grapes at midnight. The tradition, which has become a trending topic on social media, symbolizes one grape for each month of the year to bring good luck and prosperity.

“Bottom line, if our execution is strong, 2025 is going to be another incredible year,” Palicha concluded. “I’m excited for the year to come and the many, many, many years still left in this journey,” he added while wishing everyone a happy new year.

Also read: After Ola, Kunal Kamra Targets Blinkit CEO, Asks Him to Reveal Wages He Pays Delivery Partners (startuppedia.in)