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People laughed at me for leaving my Oracle job to sell Falooda ice-cream
Techie-turned-entrepreneur Pradeep Kannan said people laughed at him when he traded his Bengaluru-based high-paying job at Oracle to sell falooda, believing he had “lost it”.
Sharing his journey of building a global D2C ice-cream brand over the past six years, Kannan said in societal definition he was “settled” with a “good salary” and a “beautiful family”.
The former techie wrote on X, “People laughed at me for leaving my job. I had the perfect 9-5. Operations Head at Oracle India. Good salary. Beautiful family.”
Everyone advised him to reconsider his decision when he decided to build the ice-cream startup.
“But something inside me wasn’t [settled],” he admitted, and described the restlessness that pushed him towards change.
“So in 2019, I did the unthinkable. I left Bengaluru and moved back to Karur (a small town in Tamil Nadu) to sell Falooda Ice-Cream,” he shared.
At the time, he added, many people thought he had completely lost his mind.
Kannan shared, “The Falooda Shop has 18+ outlets across India & Dubai. And now, I’m building India’s next aspirational D2C Ice Cream brand in public.”
“My journey has gone from: Small town dreams → AC Offices → franchise kitchens → global shelves,” he summed up his growth trajectory in one single line, before adding that all of this is “just the beginning”.
Pradeep Kannan’s “The Falooda Shop” is located in Karur, Tamil Nadu.
People laughed at me for leaving my job.
— Pradeep Kannan (@Pradeepkannanj) October 31, 2025
I had the perfect 9-5.
• Operations Head at Oracle India
• Good salary
• Beautiful family
Society said: You’re settled.
But something inside me wasn’t.
So in 2019, I did the unthinkable.
I left Bangalore and moved back to
Karur… pic.twitter.com/4KmeK2cvjP
Netizens respond
Reading his post, netizens have responded in a warm and positive way. Those who had already tried his brand’s ice cream promised to visit again, while others expressed curiosity about it.
“Congratulations. What’s the brand called?” read one comment. Kannan responded with “The Falooda Shop”.
Another user asked, “Have been there [outlets]. I would love to visit again.” Kannan told this particular social media user that the company would make falooda extra special next time they drop by.
“This is so inspiring. It takes courage to come out of your comfort zone and do something different. Happy to see success,” commented another.
A user posted, “I know many people who tried like you, but very few achieved success like this. The mantra of success is a very complex equation. I hope you continue this journey and eventually become a true Karma Yogi – maybe you already are.”