“Indians Have Always Looked to Astrology for Guidance” - Anupam Mittal on People Group Launching AstroChat

In a surprising yet strategic expansion, People Group, the parent company of Shaadi.com, has launched AstroChat, a digital astrology platform offering live consultations, horoscopes, and personalized spiritual guidance. 

The move marks the group’s official entry into the booming spiritual-tech space, where tradition meets technology to serve modern-day seekers.

Why People Group Launched an Astrology App

Though the app was officially unveiled on July 11, 2025, AstroChat has been live since November 2024, quietly gaining traction among users looking for spiritual support online.

Founder Anupam Mittal believes the platform fills a growing need in the Indian digital landscape.

“Indians have always looked to astrology for guidance,” he noted. “We wanted to bring the same level of trust and accessibility to spiritual services that we brought to matchmaking.”

AstroChat allows users to consult real astrologers, receive birth chart analyses, get compatibility reports, and ask questions about health, career, and relationships—all through a sleek web and mobile interface.

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A Smart Next Step for Shaadi.com

For a company that has facilitated millions of marriages, launching a spiritual guidance app feels like a natural evolution - especially in a country where astrological compatibility is often central to matchmaking.

Some key features of AstroChat include:

• Live chat with verified astrologers

• Daily, weekly, and monthly horoscopes

• Personalized kundli (birth chart) readings

• Advice on love, money, health, and career

This foray into astrology also reflects a larger trend: young Indians are increasingly turning to wellness and spirituality in digital formats. AstroChat rides this wave, offering both comfort and clarity in a fast-paced, uncertain world.

With AstroChat, People Group isn’t just helping people find their perfect partner - they’re also helping them find cosmic clarity.

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