IIT and IIM Grad Quits High-paying Job To Start A Saree Brand, Says “9 to 5 Thing…Not For Me”

Degrees from IIT and IIM are revered in India. They're almost seen as tickets to a career that will only grow and thrive with time.

But for Radhika Munshi, despite earning degrees from both IIT and IIM, the corporate world just didn't turn out to be for her.

Instead, she launched her saree brand called Anorah.

Radhika Munshi took to separate posts on Instagram to share her journey and revealed that selling sarees was nowhere on the list of her goals.

“CORPORATE…NOT FOR ME”

Radhika Munshi’s parents always wanted her to become an engineer.

After getting into IIM Ahmedabad, she became a topper at the institution. 

In her words, “I was the topper at IIM Ahmedabad and at that point, I wanted the highest package. But life takes unexpected turns.. and I’m so happy mine turned out this way.”

Radhika even admitted that five years ago, if someone had predicted that she would sell sarees in the future, she would have laughed the idea off. 

But soon after securing a high-paying corporate job, Radhika realised that the corporate world wasn't for her.

She wrote, “Soon into my job I realised that this corporate 9 to 5 thing is not for me.”

However, during her time as a working woman, she discovered that there was no “decent brand of sarees” that corporate women could rely on.

Ultimately, she quit her job.

Two years later, she started her saree business called Anorah.

Stating that the initial phase of entrepreneurship was filled with fear, Radhika Munshi wrote, “I took the leap of faith when I left my well-paying corporate job to create my own brand of sarees. I was so scared initially when I would design the sarees. I would wonder if people would even like my sarees.”

Today, Radhika Munshi's brand Anorah has a consistent customer base and even gets repeat customers.

The brand’s website has various categories like Blouse, Embroidered, Handpainted, Pre-pleated, and Printed to choose from.

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NETIZENS REACT 

People on the Internet acknowledged Radhika’s journey.

One user wrote, “You made it to IIT; no one can send you there just like that. You are the hard-working one, and now you choose what you love.”

Another stated, “IITs and IIMs are made to create jobs and new companies... Well done on your success.”

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