Ananya Birla Announces Latest Venture In The Indian Beauty and Personal Care Industry

On February 5, the daughter of billionaire Kumar Mangalam Birla, Ananya Birla, announced that she will now venture into the beauty and personal care industry. 

According to Moneycontrol, a press release stated that the company will offer a range of beauty and personal care brands including makeup and fragrances. This rollout will be a phased one.

However, it’s not clear whether Ananya Birla’s venture is an independent one or will be launched under the Aditya Birla Group.

Highlighting the “unprecedented pace” at which the Indian beauty industry is growing, Ananya believes that customers look for brands that align with their individuality and lifestyle.

She said, “With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands—this venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace.”

“Our brands are built for the new age—from brand identity to go-to-market strategy, every element is designed to challenge conventions and redefine the consumer experience,” Ananya Birla added.

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PLANS FOR A GLOBAL FOOTPRINT

The press release further stated that the country’s beauty and personal care industry is projected to reach a whopping $34 billion by 2028. It is expected to grow at a compound annual growth rate (CAGR) of 10-11%. 

Three major factors are attributed to the growth:

• Increase in the country’s disposable income

• Increase in e-commerce penetration 

• Increase in customers’ willingness to seek out and try new products 

Apart from serving customers in India, Ananya Birla’s venture has concrete plans to establish a global footprint.

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ANANYA BIRLA: ENTREPRENEUR, DIRECTOR, AND SONGWRITER

Ananya Birla is the eldest daughter of Kumar Mangalam Birla, who is the billionaire Chairman of Aditya Birla Group.

At just 17 years of age, Ananya launched a microfinance organization called Svatantra Microfin. It is now India’s second-largest and fastest-growing NBFC-MFI. According to the Aditya Birla Group’s website, she said, “I just came from school one day and told my mom I want to start my finance company.”

Apart from being a singer and songwriter, she is also a Director on the board of ABMCPL, the Aditya Birla Group’s top strategic body.

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