Recently, an individual advised Mahindra & Mahindra chairman, Anand Mahindra to improve the quality and other issues of the company’s SUVs and not focus solely on new launches on the X platform (formerly Twitter).
After Mahindra posted that the company launched its new electric vehicle range of Be6e and XEV 9e, the X user wrote, "You better fix your ground level issues of existing cars, service centres, spare parts issues, employees behaviours first. Before showing sky-high shallow aspirations.”
“Every single product of yours is for those who don't study and research, the media is full of complaints, I won't talk about the looks of your products because that's subjective still your cars stand nowhere at all near Hyundai when it comes to aesthetics. You either overdo or do very very overdo and make gobar kinda designs. Be6e is no exception you made another ajooba looking car which will be an eyesore in a couple of months."
He further remarked, "I have no idea if your design team or you yourself have such bad taste. But seriously your cars are for those who want a mountain-size car in 2011 and have no idea about reliability and quality. I seriously hope and wish that Mahindra and Tata can be the new Maruti and Hyundai for the world but so far only disappointed."
These days, social media users readily take to X, Linkedin or Instagram to appreciate or complain about brands. The episode between Ola CEO Bhavish Aggarwal and comedian Kunal Kamra became viral. Kamra posted about the degrading service quality of Ola Scooters to which Aggarwal responded quite rashly and was criticized by netizens.
Anand Mahindra responds
However, Anand Mahindra positively took the feedback and said that Mahindra has come a long way and is prepared to go miles further.
"We have a long way to go. But please consider how far we have come. When I joined the company in 1991, the economy had just been opened up," Anand Mahindra said. "A global consulting firm strongly advised us to exit the car business since we had no chance, in their view, of competing with the foreign brands that would enter.”
“Three decades later, we are still around and competing fiercely. We have used all the surrounding cynicism, scepticism—and even rudeness, as in your post—to fuel our hunger to succeed. Yes, we have miles to go before we sleep. There is no room for any complacency and continuous improvement will continue to be our mantra. But thank you for feeding the fire in our bellies…." the Mahindra & Mahindra chairman elaborated.
Netizens impressed
The internet community was thoroughly impressed with the chairman’s prompt and polite response. "It is heartening to see you take the criticism to fuel the hunger," one X user commented.
Another individual said, "What a heart-warming reply Anand ji. Way to go. India needs to support such level-headed proprietors and brands with grit and iron will.”
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