Ajay Devgn Launches AI-Driven Media Company ‘Prismix’ To Revolutionise Storytelling

On Friday, Bollywood actor Ajay Devgn announced the launch of Prismix, an AI-driven media company specialising in generative storytelling technologies. The actor said that Artificial Intelligence (AI) can enhance storytelling.

Ajay Devgn's AI-based media startup 'Prismix'

Ajay Devgn will serve as Chairman of Prismix, Danish Devgn as Co-Founder & Chief Business Officer, Vatsal Sheth as Co-Founder & Chief Executive Officer, and Sahil Nayar as Co-Founder & Chief Creative Officer at Prismix.

The actor who was recently seen in ‘Singham Again’, is hoping to revolutionise Indian cinema through his AI-driven media company.

With Prismix, Devgn wants to redefine storytelling by merging creativity with advanced AI technology and producing remarkable media content.

Ajay Devgn remarked, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable”.

Danish Devgn said, “Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers”.

Vatsal Sheth shared, “With this company, we aim to redefine entertainment and guide AI in media. We specialise in harnessing the power of AI to revolutionise media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale”.

Sahil Nayar shared, "Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling”.

Devgn’s AI-based media startup aims to bridge creativity and generative AI and transform the media landscape.

Prismix will make short films and series, animated graphic novels, music videos, corporate content, and even social media campaigns.

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