This 25-YO startup founder built Men’s Personal Care brand, Reginald Men, now acquired by Ghazal Alagh’s Honasa Consumer Ltd. for ₹195 Cr

In India’s personal care space, most big stories come with fancy degrees, loud launches, and heavy funding. 

Trisha’s story is different. She built quietly, focused on real users, and stayed close to the product.

At just 25, she has already built two brands, scaled one to over ₹70 crore in revenue, and sold it to Honasa Consumer Ltd. for ₹195 crore.

Meet the Founder - Trisha Reddy Talasani

Trisha Reddy Talasani grew up in Hyderabad and studied BBA in Accounting and Finance at St. Mary’s College, Yousufguda. Before starting her own brands, she also gained experience working in founders’ offices, which gave her insight into how to run a company.

She has extremely sensitive skin. For her, buying a face wash or sunscreen was never easy. It meant checking ingredient lists, searching online, and worrying about rashes or flare-ups. Many products existed, but very few felt safe.

On social media, she once described herself in a simple line:“I am a 24 year old trying to change personal care experience for ‘misfits’ like me.”That line explains her thinking clearly. She knew exactly who she was building for and why.

She also explains that misfits are“people that have very delicate skin that don’t really fit into this mass market of personal care.”

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From Doveriye to Reginald Men: How the Idea Took Shape

Her personal struggle led to Doveriye, a personal care brand Trisha launched in October 2023. The idea was clear from day one: remove what causes harm. Doveriye products avoided over 40 common irritants like strong fragrances and certain preservatives.

Trisha said,“That’s how Dóveriye started – a brand by the misfits for the misfits around the world.”

As she explained while talking about the problem Doveriye aimed to solve,“We misfits cannot use typical commercial product offerings in the current market cause they contain a long list of ingredients and allergens that could worsen our skin conditions.”

The brand covered skincare, body care, hair care, and makeup. The focus was not on trends or bold claims, but on comfort and safety. 

While Doveriye was finding its users, Trisha noticed another gap. Men around her were starting to care about their skin, but most products either felt too cosmetic or too aggressive. Many men wanted basic results without long routines or confusing terms.

This experience directly led her to identify the opportunity in men’s personal care. In August 2022, she incorporated BTM Ventures, the company behind Reginald Men, to serve this market.

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Reginald Men Products: Simple Skincare for Men

Reginald Men was built around one clear promise: easy products that work. The brand avoided long routines and focused on doing more with fewer steps.

The key product was Reginald Helios sunscreen. It combined sun protection, mild brightening, and moisturising in one product. For men who barely wanted to use one product, this made sense. It quickly became the brand’s top seller.

Along with sunscreen, serums also performed well. The brand sold mainly through its own website and online marketplaces like Amazon. Strong reviews helped build trust. Most sales came from South India, showing that Reginald Men connected well beyond metro cities.

Reginald Men Financials

The financial growth of Reginald Men stands out in the D2C space. Between November 2024 and October 2025, BTM Ventures recorded over ₹70 crore in revenue. 

The business was also profitable. With an EBITDA margin of around 25%, it made roughly ₹17–18 crore in operating profit. Trisha achieved this without raising outside funding or spending heavily on discounts.

In just three years, a company that started with about ₹1 lakh in authorised capital became a strong, cash-making business.

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Ghazal Alagh’s Honasa Acquires Reginald Men 

In December 2025, Honasa Consumer Ltd., which owns Mamaearth and The Derma Co., approved the purchase of BTM Ventures. The deal valued the company at ₹195 crore. Honasa bought 95% upfront, with the remaining 5% to be purchased after 12 months as per a predefined formula.

After the announcement, Trisha shared her reaction publicly: “This means a lot—both for me personally and for the entire Reginald Men team. Thank you, Ghazal Alagh and Varun Alagh, for believing in our vision for men’s personal care. Excited for what we’ll build together!”

For Honasa, Reginald Men offered a ready men’s personal care brand with proven demand. It also brought profitable revenue and a strong base in South India. Based on public data, the deal worked out to about 2.7 times revenue and around 10–11 times EBITDA.

The Road Ahead: What’s Next for Trisha Reddy Talasani

After the deal, Trisha stays on as the founder leading Reginald Men. She now has access to Honasa’s larger supply chain, research teams, and national reach.

Her mindset around growth and setbacks remains steady. As she once said,“Every opportunity you walk away from out of fear or frustration is a potential step forward that you’re blocking with your own hands. One rejection doesn’t define the next outcome.”

She did not step away from building. Instead, she now gets to scale her ideas with stronger support. 

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