Ludhiana-based intimacy and wellness brand ‘Lickcious’ partners with Actress Ponam Pandey to launch India’s first edible oral spray

Lickcious, an Indian intimacy and wellness brand, has launched India’s first edible oral spray. Actress Poonam Pandey is the face of the campaign. 

The product is designed to help couples feel more comfortable during oral intimacy by addressing a common concern: taste and odor. The launch comes at a time when young Indian couples are increasingly open to talking about comfort, consent, and intimacy.

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Lickcious Launches Edible Oral Spray to Make Intimacy More Comfortable

The new edible oral spray is made with food-grade ingredients and has passed safety tests, including Primary Irritation Patch Testing. It is created for couples who feel hesitant because of taste or smell during oral intimacy. Experts say these concerns often affect confidence and communication between partners.

Ishan Jindal, Founder of Lickcious, said,“Through our research and conversations with young adults, one recurring theme was hesitation due to taste and odour. The objective behind this product was to address a real barrier that affects comfort and confidence during intimacy. Our focus has been on safety, simplicity, and helping people talk more openly about these topics.”

Actress Poonam Pandey shared her thoughts on the campaign, saying, “People want to feel comfortable during intimacy, but often don’t talk about what holds them back. If something can reduce awkwardness and make partners feel more at ease, it can improve the experience overall. It’s encouraging to see such conversations becoming more common.”

Over the past decade, interest in sexual wellness products, hygiene solutions, and relationship tools has grown in India. However, taste and odor during oral intimacy is still a topic many couples avoid. Lickcious’ edible oral spray is aimed at making intimacy more relaxed and natural.

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About Lickcious: Simple, Safe Intimacy Products

Lickcious is an Indian brand that makes products to improve intimacy and comfort. Its current range includes hygiene products and flavored lubricants, with more products in development for comfort, recovery, and performance.

The brand focuses on safety and open conversations. It wants couples to feel confident talking about intimacy and to enjoy products that make the experience easier and more comfortable.

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