After friend lost ₹50L in stocks, this 42-y/o LA-Indian entrepreneur built a platform to predict stock direction; gains 400 users in a month

In the Indian and global stock market and trading ecosystem, profits are always loudly celebrated and publicised. Losses, however, are rarely discussed and left to the individual to deal with. Systems, companies, and influencers mostly focus on helping an individual ace their trade, not manage losses. 

Los Angeles-based Indian entrepreneur Subrat Acharya noticed this silence personally and decided to do something about it. When he saw someone close to him lose nearly ₹50 lakh in the stock market, he knew the issue was not skill but that of managing losses. 

“But what struck me wasn’t just the loss,” Subrat tells Startup Pedia in an exclusive interview. “It was what followed: nothing. No conversation. No help. Just withdrawal.”

This person in question eventually went underground and stopped engaging in the market altogether. His confidence was shattered, and the emotional impact on him was far greater than the financial one. 

This moment was a turning point for Subrat. 

Years later, it would become the foundation of OiGenie, a trading intelligence platform built not to predict markets, but to reduce confusion.

ABOUT THE FOUNDER & HIS VISION

42-year-old Subrat had spent years developing technology platforms for enterprises that were used across India, America, and European countries. 

Subrat is a Science graduate.

As the founder of various technology-related organisations, including Riaxe Systems and ImprintNext, Subrat was no stranger to solving complex digital challenges.

Long story short, one day, just out of pure curiosity, he started speaking to traders. Not the professionals, but the regular retail traders. 

Neighbors. Friends. People in the community. Brokers. Option buyers and sellers.

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A pattern emerged.

“Most traders weren’t really irresponsible,” he tells Startup Pedia. “They were overwhelmed.”

How? 

• Many were consuming enormous amounts of information

• Mostly, Telegram tips, YouTube strategies, WhatsApp opinions 

• But lacked a framework to interpret it.

Everyone had data. Very few had clarity.

“I kept asking myself why so much retail money disappears in F&O,” Subrat says. “The answer wasn’t lack of effort. It was cognitive overload.”

Losses, he realised, were not just financial events. 

They were psychological events. People felt guilt, stress, and isolation, and rarely spoke about it.

EARLY DAYS OF OIGENIE

Markets had always been a personal interest for Subrat. Therefore, moving into fintech wasn’t a sudden shift. 

And over time, that curiosity evolved into responsibility.

His previous ventures had taught him how to scale platforms globally. But OiGenie required a different mindset: patience over speed.

The idea was born in 2021. 

Research began in 2022. The launch came only in 2025.

“It has been a long journey,” he reflects in a conversation with Startup Pedia. “Not an overnight startup.”

THE IDEA OF OIGENIE

Subrat then approached the challenge the only way he knew how to, as a product builder.

Instead of viewing trading losses as behavioural problems, he argued they were a systems problem.

This belief formed the central philosophy behind OiGenie.

Instead of beginning hastily, Subrat took nearly two years to analyse trader behaviour.

“Users are not the problem. The interface between information and decision-making is,” he explains to Startup Pedia.

He noticed how they analysed charts, how they reacted when the price was moving, and how they coped with uncertainty. He noticed fear, greed, regret, and impatience just like the mechanics of the market.

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“We didn’t start by building features,” he says. “We started by understanding stress and emotions behind these investors and traders.”

BUILDING WITHOUT PROMISING PROFITS

OiGenie officially launched in 2025 after years of testing and iteration.

Unlike typical trading platforms, it does not provide tips or guarantee returns.

Instead, it focuses on interpreting Open Interest and market structure in a simplified format so traders can make calmer decisions.

“OiGenie is not about prediction,” Subrat explains to Startup Pedia. “It’s about improving the decision quality of those predictions or information at hand.” 

The platform aims to help traders understand:

1- Whether a breakout is genuine
2- Overall market sentiment
3- Narrow or choppy market conditions

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In short, it tries to replace noise with structure.

“If traders can act with discipline instead of emotion, outcomes automatically improve,” he adds.

EARLY TRACTION AND BUSINESS MODEL

OiGenie is an advanced charting platform similar to TradingView that makes stock and FnO trading simple for traders and investors.

It analyses option chain data, volume, and overall market sentiment to understand the direction of a stock. Based on this data, it predicts possible market movements and also estimates how a particular stock may move. 

The goal of OiGenie is to help traders make better trading decisions in an easy and user-friendly way.

OiGenie is based on a subscription-based SaaS model.

The platform gained 400+ user signups within the first month of its launch.

The average annual revenue generated per paid user is currently around ₹60,000.

The company is in its early stages, still investing significantly in product development rather than monetisation.

“Right now, growth means learning,” Subrat says. “Eventually, scale will follow clarity.”

A DIFFERENT KIND OF SUCCESS METRIC

Unlike many fintech platforms, OiGenie does not measure success only through profits generated for users.

Its primary metric is behavioural improvement.

“If our work prevents even one trader from breaking under pressure, the mission is fulfilled,” Subrat highlights. 

For him, the platform is less about outperforming the market and more about protecting mental peace.

“Markets will always be uncertain,” he explains. “But decisions and responses to those uncertainties don’t have to be.”

THE FUTURE

The next phase is expansion across India’s retail trading ecosystem.

The goal is simple: help traders participate in markets with discipline rather than emotion.

Subrat believes retail investing in India is still in an early maturity phase, and clarity-focused tools will become increasingly important as participation grows.

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