SUGAR cosmetics

Vineeta Singh initially worried about street vendors outside her Colaba Causeway store lowering visibility and affecting sales. The CEO eventually learned that Suraj, a local fruit vendor, played an essential part in drawing customers to her store.

As part of its Series D fundraising round, the beauty and cosmetics company SUGAR Cosmetics has attracted Bollywood actor Ranveer Singh as an investor. The amount of the funding was not made public by the company.