With no background in apparel or textile industry, this husband wife duo built a Rs 240 Cr clothing brand

Introduction to Berrylush: Founding Vision Founded by IIM graduates Anusha Chandrashekar and Alok Paul in 2018, the Noida-based D2C brand Berrylush is a manifestation of the lack of cost-effective western wear apparel in the Indian e-commerce market space. This was a niche within a niche but still a place worth exploring. Anusha (a fashion enthusiast) […]

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