The Bengaluru-based couple, Divya Shetty and Vishnu Vardhan left their high-paying corporate jobs and run three startups—CercleX, Pepaa, and Indian Superheroes—that provide sustainable solutions to the waste threat while also giving farmers a platform to earn.

The Bangalore based couple invested Rs 8 lakh to launch Swa Juicery in 2015 and Swa Artisanal Syrups in 2019. So far, the company has taken care of more than 10,000 orders and made Rs 4 crore revenue.