This sister duo launched a community to promote buying and selling of pre-loved toys, aiming to reduce wastage and save parents’ money – caters pan-India.

In September 2020, during the Covid-19 pandemic, two sisters, Ankita Inani and Ritu Kabra, embarked on a mission to address the challenges faced by parents. Recognizing the high cost of toys, their limited lifespan, and the resulting toy wastage, they founded As They Grow.  This innovative Instagram community platform connects parents and enables the buying […]

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