Surat Family Built A Premium Gym Wear Brand By Sourcing Material From Nike’s Suppliers – Hit Rs 6 Cr Monthly Revenue & Have 1 Mn+ Customers

What inspires people to go to the gym other than the desire to be physically and mentally fit?

(No, we are not talking about gym crushes.)

It is the “gym fits,” as young people on the Internet call them. The idea of putting on a flattering t-shirt and hitting the gym is something that appeals to a vast majority of the audience.

“But the problem was, as we saw it, there was a huge gap between brands like Decathlon and Nike. While one was too generic in nature, the other was overly expensive. Nothing quite hit the mark the right way. Fuaark was our solution to this. A high-quality gym wear brand that brings the same quality of top-tier international brands but adds a dash of extra research and high-performance to it,” Rimpy Juneja, co-founder of Fuaark, tells Startup Pedia in an exclusive interview.

Founded in 2017 and based in Surat, Fuaark is a gym wear and fitness brand that offers apparel that is high-quality, high-performance, and well-researched. Currently, in 2025, the brand is operating on a monthly revenue run rate of Rs 6 crore.

HOW IT ALL BEGAN

Hailing from Surat, Rimpy Juneja completed his BCom Honours degree from Delhi University. He got married to Swati Juneja, who is also a BCom graduate.

“Right after college, I joined my father’s business and worked on it for a couple of years. But somehow, my inner calling told me to do something of my own. Swati also wanted to start a business. We started researching the market and discovered that we were passionate about the fitness industry. That’s how I became a third-generation entrepreneur,” Rimpy Juneja shares.

Together, Rimpy and Swati dove into India’s gym culture and realized two things:

1. There was a gap between brands like Decathlon and Nike. Price was a huge factor here.

2. No brand was entirely putting its laser focus on the gym audience. 

“Brands were making clothes for gym goers, but not with undivided attention. They were dabbling with athleisure, graphic tees, etc,” Swati Juneja tells Startup Pedia.

In 2017, the husband-wife duo decided to establish Fuaark. Completely bootstrapped with an amount of Rs 10 lakh, Rimpy took a loan of Rs 4 lakh from his father and invested the remaining Rs 6 lakh from his savings.

The entrepreneurs spent the next six months finalizing the fabric that would go into making their brand’s clothes. The priority was to find high-quality fabric that could give a snug fit and help people perform better at the gym.

“We finally zeroed in on the factory that supplies fabrics to brands like Nike and Adidas. Next, we onboarded designers and manufacturers who understood our vision of providing premium gym wear that feels especially made for each body, not general-for-all,” startup founder Rimpy Juneja tells Startup Pedia.

Soon enough, a third co-founder, Saket Juneja (Rimpy’s brother), joined the brand. Formerly, he has worked as an area manager for brands like Tommy Hilfiger.

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JOURNEY AND CHALLENGES

After zeroing down on premium fabric that is sweat-wicking and soft on the skin, Fuaark began designing gym wear that aligns with the bodily anatomy of people.

Apart from being stretchable in nature, Fuaark’s clothes are longer. According to the founders, this ensures that t-shirts, tanks, and shorts do not ride up when people perform pullups, dumbbell presses, bench presses, squats, and deadlifts in the gym.

“We truly identify with gym goers. They are our core audience, and everything we design is only finalized when we have truly understood the exact use case that our customers will be employing the apparel/piece for,” entrepreneur Swati explains.

Unlike box-like fits that most fitness brands have, Fuaark focuses on a tapered fit that hugs the body at all the right places. Additionally, the snug fit is designed in a way that it does not become suffocating.

“We were able to do it because we only made clothes for gym goers, not the general audience. The smaller the niche, the better the innovation. We’ve also found that snug fits help people feel more motivated to work out,” Rimpy adds.

For close to one and a half years, Fuaark was operating solely through its website. 

“At the time, we were not registered on any marketplace. And that proved as a challenge. We thought we were scaling the website, but since we lacked brand presence across the Internet, our efforts didn’t bear the kind of fruit we were expecting,” startup founder Swati says.

In May 2018, Fuaark began registering itself on e-commerce platforms like Amazon, Flipkart, and Myntra. Rimpy, Swati, and Saket scaled their efforts in cracking the product-market-fit and understanding the fitness market in detail.

By 2020, they started brand-building exercises through influencer marketing. 

“There was a time when we were working with close to 75 influencers. Since there was no other brand operating solely in the gym space then, we didn’t have to burn a lot of money. Even barter collaborations for us were converting into real sales,” entrepreneur Rimpy Juneja says.

Things started taking off from there, and Fuaark became a hot topic in communities of fitness, gyms, and health centers.

By 2022, Fuaark had served more than 1 lakh customers and collaborated with Internet personalities like Asim Riaz. 

In 2023, Fuaark focused on distribution and branding. The founders opened up warehouses in six cities of India and onboarded Bollywood actor Kunal Khemu as their brand ambassador.

“By 2023, our customer number had crossed 2 lakh,” Swati adds.

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FUAARK: FOR HIGH-PERFORMANCE WORKOUTS EVERY DAY

Today, Fuaark operates as a premium gym wear and fitness brand that offers apparel that is high-quality, high-performance, and well-researched.

One of its bestsellers has been the Compression t-shirt that enhances the feel and look of muscles, abs, waist, and arms.

Fuaark has top wear, bottom wear, and inner wear options for men. The same category buckets are for women as well.

The premium gym wear and fitness brand offers everything that an athlete and gym goer would want – from Classic Joggers, compression t-shirts, jackets, and hoodies, to sports bras and tank tops.

In accessories, the founders have added trendy caps, bags, and socks.

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GROWTH AND FUTURE

Since its inception, Fuaark has seen a consistent growth in its revenue numbers. While it took them nine to ten months to reach Rs 1 crore in revenue in 2017, things have been moving at a year-on-year growth basis.

In FY21, Fuaark clocked an annual revenue of Rs 5.85 crore. This figure zoomed to Rs 12 crore in FY22, Rs 23 crore in FY23, and Rs 40 crore in FY24.

Around 42% of Fuaark’s revenue comes from its own website, with e-commerce and quick commerce platforms like Amazon, Myntra, and Zepto accounting for the remaining 58%. The premium gym wear and fitness brand has 34% repeat sales. 

In 2023, Fuaark was also selected to pitch on Shark Tank India, but their episode was cut out from the main release. 

“To be selected from a list of 8 lakh startups was a big deal for us. We didn’t make it to the final cut, but that’s alright. I keep joking around and say stuff like, ‘Fuaark - as not seen on Shark Tank India,’ ” startup founder Rimpy Juneja laughs.

Currently, in 2025, Fuaark is operating with a monthly revenue run rate of Rs 6 crore.

With a luxurious office space spanning a total of 25,000 square feet (including the warehouse), the premium gym wear and fitness brand boasts a team of over 70 people. To put things into perspective, Fuaark began with a small team of six people (including the founders).

Having served more than one million customers to date, the founders of Fuaark affirm that the brand has stayed bootstrapped and profitable since day one.

Up next, Fuaark has rapid expansion plans to increase its distribution on a pan-India level. The brand will also venture into the offline space and launch a physical brand store in the city of Bengaluru.

“We are building a fitness revolution that aligns people with a better, healthier version of themselves. There is no pressure to succumb to any body standard, though. It’s just you, your idea of working out, and while you’re at it, Fuaark will put the best-quality clothes on you,”Rimpy Juneja signs off.

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