Meet the 3 founders who turned their research background into a platform blending personalised information, jobs & real-time Gen Z insights

Over the past decade, rapid mobile adoption and internet penetration have drastically reshaped how young Indians consume information. Information has become shorter, sharper, and deeply selective. Job seekers prefer curated opportunities. Learners want modular, outcome-driven guidance rather than long, unstructured content.

This behavioural shift: a phenomenon best described as T-shaped consumption, is now driving disruption across sectors. Young users skim horizontally across dozens of topics but dive vertically only into what fires their personal growth: finance for a market enthusiast, food for a culinary explorer, tech for an engineer, public policy for a UPSC aspirant.

But while this shift has created opportunities, it has also created a vacuum. There is no single platform that blends personalised information, career opportunities, community-powered insights, real-time product feedback, and youth-led content.

This gap is what led to the conceptualisation of Summarise.

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How Summarise was born? 

Summarise began as a conversation inside the walls of the Quality Council of India (QCI), where 3 young professionals worked on policy and market research projects. These 3 were - 

• Mohit Kumar Bebarta, a graduate from the National Law School of India University, specialised in public policy after completing his B.Tech.

• Ashutosh Sehrawat holds a Master's in International Business from the University of Strathclyde, Glasgow

• Sagar Bhardwaj, an engineering graduate from ABESIT, with an has experience of 8 years in Data Analytics & Research

Coincidentally, they kept meeting at different points at QCI and once collaborated on a project for the WASH (Water, Sanitation, and Hygiene) sector. All three of them had a deep understanding of how information flows through systems and the behaviours of consumers, since their work entailed a deep understanding of data collection and its documentation. 

Over time, one day, they began discussing entrepreneurship. 

“Across every project, we saw the same issue: information just wasn’t reaching people properly. Some were overwhelmed with too much, others didn’t get enough of what actually mattered.”Mohit Kumar Berbarta recalls in conversation with Startup Pedia. 

That insight became the foundation of their first venture: Research Realm, a consulting and research firm focused on large-scale surveys, youth behaviour mapping, and sector-wide insights.

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Building a startup news & information ecosystem for young India

Inside the Research Realm workrooms, another idea began taking shape.

Every project pushed the founders toward the same question: What if we could make information more accessible, relevant, personalised, and actionable for young people?

In 2023-24, this idea led to the foundation of Summarise, which was developed as Research Realm’s first in-house product, fully bootstrapped through the parent company’s revenue.

The aim was simple, but multi-pronged: to create a platform where brands can meaningfully engage Gen Z and where Gen Z can easily track the latest developments in the startup space. Brands gain access to large-scale insights, feedback, and genuine product reactions, and Gen Z gets a clear, fast feed of what’s happening across the ecosystem.

“Our goal was to learn through experimentation before thinking about scale,” Co-founder Ashutosh Sehrawat shares with Startup Pedia. “Every insight we have is homegrown: across user behaviour, content preferences, and engagement loops.” 

Co-founder, Sagar Bhardwaj, adds, laughing,“We disagree often, but that only makes the product stronger. Policy, analytics, engineering… we all think differently, but that’s what keeps our vision grounded.”

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Summarise: A personalised startup news + jobs + research-driven youth platform

Summarise today is a multi-layered digital ecosystem built for users aged 18–35.

1. Personalised information (Their Original USP)

The app delivers interest-driven content across categories (startups, tech, career, markets, culture, science, and entertainment). Users choose their language, topics, and notification preferences, building what the founders call an “information playlist” which is clean, crisp, and fully in the user’s control.

2. Jobs & Career Discovery

The app offers a free-to-use section with articles and resources users can access anytime, without any forced prompts. Soon, another feature will be added called 'Upskilling Recommendation Loop,' a relevance-first idea that guides candidates toward the exact skills they need when they aren’t shortlisted.

As of October 2025, Summarise has:

• 15,413 total users

• 14,718 active logged-in users

• 92 verified employer accounts

3. Your Voice, Polls & Quizzes 

‘Your Voice’ allows users, especially students, to publish articles, opinions, and reflections. Polls let brands test early-stage ideas (from packaging to product design and marketing) among Gen Z audiences. Quizzes include weekly GK, startup, and recruiter-style questions.

“When someone logs into our app, we want them to feel that their time is truly valued. Whether it's through learning something new from curated articles in their favourite category, sharpening their skills, exploring jobs, checking the share market, or even enjoying a quick quiz, there should always be something meaningful and rewarding waiting for them,”says Co-Founder, Sagar Bhardwaj, in a candid interview with Startup Pedia. 

Your Voice (The Dual USP Driving Summarise. Marketing + Research for Brands)

This is Summarise’s most distinctive differentiator, and one that has grown rapidly in the last 6 months.

What makes it unique?It serves as both a research funnel and a marketing tunnel.

1/ On-Ground Activations 

Summarise has a stronghold within Delhi University, where their team of 10–12 members conducts:

• brand activations

• awareness drives

• product testing

• feedback collection

• packaging evaluations

• taste tests

• concept validation

“No other organisation in the DU circuit is doing this at our scale,”Co-Founder, Ashutosh Sehrawat, informed Startup Pedia.

2/ Polls & Quizzes for Real-Time Insights

Brands can test:

• packaging designs

• competing product concepts

• pricing reactions

• campaign creatives

• niche offerings

This is how Mouse & Cheese, a brand design company, finalised creative directions, using Summarise’s college audience to validate their prototypes quantitatively.

3/ Marketing Research

For an EdTech firm, Summarise conducted campus studies to understand which platforms students actually pay for: 

• their content consumption patterns

• the upskilling categories they value

• which brands dominate their attention

Similarly, Mush Creatives and AP Media have used Summarise for PR-linked surveys and awareness exercises.

4/ 20+ Brands in 6 Months

The Your Voice segment of Summarise has worked with 20+ brands in the past 6 months, across sectors like education, design, and media.

Summarise works with a 10–12-member team, on-ground, along with a digital execution team that covers everything from content creation to editing, operations, research, student engagement, and brand coordination. This operational layer is really the backbone of all their research and marketing services.

To keep the audience engagement high, the founders operate two high-impact content and community initiatives.

The first one, "How I Got My Job" includes corporate stories from professionals at McKinsey, BCG, ZS, Deloitte, and more. It delves into how they cracked their jobs, what they wrote in their CVs, the interview preparation strategies they used, and what questions they were actually asked. It attracts a wide base of final-year students and early-career professionals.

The second initiative focuses on founder journeys for aspiring entrepreneurs. They interview startup founders across sectors to document how they got their first funding, solved early problems, hired their first teams, and built niche expertise.

Essentially, both these initiatives revolve around one simple loop: if you help people, they will keep coming back to you.

Going forward, the Summarise team is looking to:

• expand to more campuses beyond Delhi University,

• increase brand impressions,

• become India's go-to youth research partner.

They are also working towards deepening the "Your Voice" publishing toolkit, building anonymous peer-learning comment features for interviews and CVs, and scaling quizzes and insights into weekly micro-learning modules.

Monetisation will eventually come from paid employer listings, sponsored insights, and brand collaborations, but for now, the focus remains on trust, authenticity, and product depth.

Lastly, Co-Founder Mohit Bebarta summed up the idea and vision to Startup Pedia and said: "Our goal isn't to make people consume more. It's to make them consume better."

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