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Delhi Startup Builds AI Platform That Simplifies Study Abroad, Educational Tours

Founded in 2021, Application Uni is a New Delhi-based study-abroad startup that offers a unified solution to all international education needs of students. It also facilitates educational tours for schools across India.

By Naina Yadav
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Numerous children wake up dreaming of studying in an international university, gaining exposure to people from around the world, and getting guidance from world-class faculty who inspire them to strive harder.

“But the problem is—information in the study abroad market is scattered all over the place. Someone tells you to go above and beyond and do a certain thing and take a certain test until someone else comes along and tells you that it wasn't even needed. The result is countless students with confused, disappointed energy,” shares Sundeep Luthra, founder of the Delhi-based study-abroad startup Application Uni,  in an exclusive interview with Startup Pedia.

To address this evident gap of disorganized (and sometimes misleading and compromised) information in the study abroad market and help students secure admissions to top universities with minimal hiccups and maximum ease, Sundeep Luthra founded Application Uni in 2021.

Four years later, the startup has some impressive numbers.

Over a hundred students every year start their study abroad journeys with Application Uni. More than 180 Indian schools and institutions have partnered with the startup to get access to educational tours. 3,600 students have gone on educational adventures through these tours.

Application Uni,

HOW IT ALL BEGAN

Hailing from New Delhi, Sundeep was very clear in his desire to go abroad for his higher education.

In an exclusive interview with Startup Pedia, he says, “At the time, there weren’t many career counselors who would help me or simplify the process that I had to follow. The ones who were there didn’t know how to verify my eligibility and even discouraged me. So I did everything myself and secured admission to the prestigious Bristol Business School.”

At Bristol, Sundeep graduated in business studies. He also worked part-time for the university.

Back then, Bristol had a pilot project called Language School that the university was running as part of its Open Days. For the uninitiated, Open Days is a popular concept in the United Kingdom where universities popularize and promote their courses across the country. It is an effective advertising method that is usually conducted by current students themselves.

Sundeep was selected as the head of the Language School program under which he was responsible for promoting Bristol’s courses all over Europe. “I would travel to places like France, Switzerland, and Italy, especially to non-English speaking regions. This was one of my first exposures to seeing the education industry firsthand and learning the intricacies of it,” he says.

Eventually, after college, Sundeep realized that this was something he wanted to dedicate most of his time to.

Although he landed jobs in places like the Royal Bank of Scotland in London, he always knew that the study-abroad realm was his long-term calling.

“I had started connecting with Indian students who wanted to study abroad. I established partnerships with universities as well. That’s when I realized the students’ pain points. They would tell me that there’s no single place to go to and get their queries sorted. Even basics like eligibility checks weren’t very organized. I decided I would start my own study-abroad firm,” share Delhi based entrepreneur Sundeep Luthra.

Eventually, Sundeep started Application Uni.

Sundeep Luthra
Sundeep Luthra

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THE INITIAL JOURNEY

Application Uni started with a singular, unwavering mission: help students study abroad seamlessly, leveraging the right digital tools to facilitate their journey.

One of the first problems that Sundeep wanted to solve was the disorganized and scattered information that aspiring students were dealing with.

“So I began shaping Application Uni into a one-stop solution for all the educational needs of anyone looking to go abroad—whether for a full-fledged higher studies program like graduation, a summer school, or simply an educational tour along with their school mates,” he says.

Sundeep got together a small team and began connecting with world-class universities in the West and high schools looking for educational tours in India.

Eventually, the bootstrapped Application Uni began to thrive with people looking at it as a definite educational services provider that delivered tangible results.

Sundeep Luthra -  founder of the Delhi-based study-abroad startup Application Uni

APPLICATION UNI: THE MASTER KEY TO EVERYTHING EDUCATION ABROAD

The study abroad startup has a B2B as well as a B2C model—both focused on offering a seamless experience.

  1. Educational Tours:

At Application Uni, the world is considered the classroom for a student. The startup provides school children the opportunity to immerse themselves in different cultures, form new perspectives, and foster academic and personal development.

Schools across India can introduce Educational Tours to their students that are end-to-end managed and facilitated by Application Uni.

It hosts numerous educational tours like taking students to the US NASA tour, United Nations tour, UK Language tours, Ivy League Universities Tour, Australia Tour, London Tour, and Dubai Tour. Each of these promises an experience that enables a student to learn and absorb new information and live and feel the new country.

When a school partners with Application Uni for an Educational Tour, the startup provides an itinerary that includes flight timings, shopping hours, learning experiences, city tours, and the return flight. 

“The aim is to simplify everything for the school as well as for the students. So the fees of the educational tours include everything from flights, visa fees, hotel stay, food bills, coach and driver compensation, and the entrance fees to the major attractions of the city,” says New Delhi-based startup founder, Sundeep Luthra.

Since its inception, Application Uni has taken over 3,600 students on Educational Tours and helped them see the world from a new lens.

  1. Overseas Education

The study abroad startup offers hassle-free overseas education services to students looking to secure admission to international universities for their higher studies.

“What sets us apart from the host of career counselors is the fact that despite having a lot of partnerships with certain (very prestigious) universities, we respect that a student may want a different university. We offer the same seamless experience to them as well,” Sundeep shares with Startup Pedia.

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Application Uni is one of the largest and most trusted study abroad consultants in the country that ensures that aspiring students get an umbrella of services without having to go from one place to another.

Check Eligibility In One Tap

The website has a clear ‘CHECK ELIGIBILITY’ button that is AI-powered to help students understand if they’re suited to the university they want to apply to. This clears a lot of initial doubts and helps prepare the way forward.

Cutting-edge AI That Does It All

  • Application Uni’s AI tool effortlessly tells a student their main skill gaps and how they'll hinder their admission processes. Sundeep says, “This is very crucial in getting a clear picture where there is absolutely no place for doubts.”

  • Based on the student's profile, the AI also calculates the probability of them receiving admissions and scholarships to the universities they're aiming to go to. 

  • The unique interface also offers recommendations about the best courses and universities for a student. 

Sundeep tells Startup Pedia, “Basically, our AI integration does most of the heavy-lifting that students previously had to do. It simplifies the process for everyone like nothing else.”

The study abroad startup has a clear 5-step plan for aspiring students:

  1. The student is first given an Application Plan that defines their goals and lists a strategy to achieve them. This includes how their application should look like so their chances of securing admission increase by manifold.

  2. In step two, Application Uni helps students shortlist universities by identifying their target and goals.

  3. The team then enables students to write their Statement of Purpose, prepare resumes, and get recommendation letters.

  4. The fourth step is helping them prepare for interviews and ace the video essays that most universities take these days. This includes feedback sessions and guided coaching by top mentors in the industry.

  5. The fifth and final step takes place when the results are out. Application Uni helps students evaluate their offers and make an informed, final decision that will likely shape the next four years of their lives.

Apart from Educational Tours and Study Abroad Programs, Application Uni also provides services in the Summer School section. Under this, students get to go abroad to a prestigious university, undertake a course for 3 to 4 months, and get a certificate.

 Delhi-based study-abroad startup Application Uni

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GROWTH

The study abroad startup has been sending close to 100 students every single year to their dream universities. For Educational Tours, Application Uni has partnered with 180+ schools in India and helped a whopping 3,600 students enjoy global educational tours along with their schoolmates. 

Approved by Estonian and Canadian governments, Sundeep Luthra’s Application Uni has proved to be a bootstrapped success. In FY24, the study abroad startup achieved a revenue of Rs 2.25 crore. In FY25, the startup has already touched Rs 4.5 crore and is projected to close at Rs 6 crore.

Looking ahead, Application Uni will be coming up with a one-of-a-kind tech-enabled app that will help school principals seamlessly book educational tours while being completely aligned with what the tour will entail in terms of fees and experiences. 

In the next three years, Application Uni also wants to list its IPO in the SME space.

Sundeep signs off by saying, “Tech is at the heart of everything we do at Application Uni. We want to build something easy to access for schools as well as for students looking to study abroad. I strongly believe that Indian students have the potential to compete with international students and make a change wherever they go. Honestly, I see that happen every day.”

Application Uni School Tour

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FAQ

When was Application Uni founded?
Application Uni is a New Delhi-based study-abroad startup that was founded in 2021.
Who is the founder of Application Uni?
Application Uni was founded by Sundeep Luthra.
What does Application Uni do?
Application Uni is a New Delhi-based study-abroad startup that offers a unified solution to all international education needs of students. It also facilitates educational tours for schools across India.
What is the revenue of Application Uni?
In FY24, Application Uni achieved a revenue of Rs 2.25 crore. In FY25, the startup has already touched Rs 4.5 crore and is projected to close at Rs 6 crore.