Chef Sanjeev Kapoor’s kitchenware brand ‘Wonderchef’ grows to ₹421 Cr Revenue with 4.4 Cr profit in FY25, aiming for ₹1,000 Cr by 2026

Wonderchef began with simple cookware and pressure cookers designed for Indian homes. 

Over time, it added mixers, blenders and smart kitchen tools while keeping control on costs and sales channels. 

By the end of FY25, the company reported ₹421 crore in operating revenue and ₹4.4 crore in net profit, its second profitable year in a row. 

Meet the Founders 

Wonderchef was founded in 2009 by Ravi Saxena and Chef Sanjeev Kapoor in Mumbai. Saxena came with experience in consumer businesses and brand building, while Sanjeev Kapoor as we know, is one of India’s most recognised chefs and TV faces. 

Their partnership was built on matching strengths. Saxena described it as a mix of “business sense and creative passion,” with him focusing on building the company while Kapoor “focuses on building trust with the customers.”

The brand’s earliest years focused on a small range of non-stick pans and pressure cookers made for Indian cooking habits. These products gave the brand its first base of customers, mostly through word of mouth, TV selling and catalogue sales. 

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About Wonderchef 

Wonderchef now offers more than 200 products. These include non-stick pans, pressure cookers, mixer grinders, blenders, the Chef Magic kitchen robot, Chai Magic tea maker, Nutri-blend food processor and other smart appliances. 

Many of these products are co-created or curated with Chef Sanjeev Kapoor, and some are sold with his recipes to help customers use them in everyday Indian cooking.

The brand operates in India and more than 15 other countries, with India remaining the core market. 

Co-founder Ravi Saxena said, “Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances.” 

Wonderchef’s Business Model

Wonderchef uses an outsourced manufacturing model. It designs products in-house and works with reliable partner factories to make them. This lets the company keep spending on product and brand rather than factories.

The company sells through many channels. These include general trade stores across India, large modern trade outlets, exclusive brand outlets which it plans to expand, its own website and presence on marketplaces. 

Quick commerce has become important for smaller items and accessories, and Ravi has noted how that works for them: he said, “Quick commerce works very well for us,” describing how even niche products have scaled to high daily units on these platforms.

Ravi has also stressed the importance of careful growth. He said public investors “are looking closely at unit economics and sustainable growth, not just vanity metrics.” That focus on unit economics has shaped how the company plans its product range, spending and expansion.

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Wonderchef Financials in Detail

In FY25, Wonderchef’s operating revenue was ₹421 crore, up from ₹378 crore in FY24. Total income including interest came to ₹423 crore, while total expenses were ₹415 crore. 

Procurement costs made up ₹281 crore or about 68 percent of expenses. Net profit rose to ₹4.4 crore from ₹1.5 crore in FY24. The company’s EBITDA margin was 2.02 percent, ROCE was 4.78 percent, and the expense-to-revenue ratio stayed at 0.99.

FY24 was the first year the company made a profit, and FY25 shows that performance strengthening. These numbers reflect the focus on short product runs, controlled spending and measured expansion rather than heavy cash burning.

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How Wonderchef Made Its Profit

1. Outsourced manufacturing
Wonderchef designs its products itself but gets them made by partner factories. This keeps costs steady and helps the company bring new products to market faster.

2. Wide distribution
The company sells through more than 10,000 stores across general trade, modern trade, brand outlets, online platforms and quick commerce. 

3. Focus on unit economics
Wonderchef tracks profit at the product level instead of chasing inflated sales numbers.

At the Chef Magic launch, Saxena said, “We are not just providing customers with top-notch service but also making our profit from the product, which is what the investor looks for — the unit economics.”

The Road Ahead

Looking ahead, Wonderchef is targeting about ₹1,000 crore in brand sales by 2026.

The company plans to open around 50 exclusive brand outlets over the next few years and expand further through multi-brand and modern trade channels across India. 

It is also preparing to go public with an IPO, targeting a valuation of about ₹1,800 crore. The IPO is expected to be largely an offer for sale, allowing existing investors to exit, and while it was initially expected in late 2025, it may now be delayed to 2026 depending on market conditions. 

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