After losing 31 Kilos, this man launched No Filter, a juice brand that sells 100% natural, single-ingredient juices, clocks Rs 20 lakhs MRR

How often do you pick up a “100% natural” juice bottle, flip it around, and find

a long list of ingredients you can’t even pronounce? From INS numbers to aspartame and preservatives, most of these so-called healthy juices are anything but natural.

That’s exactly what led Varun Gosain to create No Filter, an Indian juice brand that promises to keep it real. No added sugar, no sweeteners, no preservatives. Just fruit. Pure and simple.

Their tagline says it all - “Lean, Green & Clean.”

Meet the Founders

Varun Gosain was born and raised in Delhi. After completing his graduation from Delhi University and doing his MBA, Varun went on to build a career in the FMCG industry, spending over a decade selling sugar products across India. 

“When you’re selling something, you tend to eat it too,” he laughs. “I was consuming a lot of sugar and ended up weighing 118 kgs. That’s when I decided I needed a lifestyle change. And I lost about 31 kilos then.”

During his fitness journey, Varun met Medha Pathak, who shared his dislike for processed sugar. Along with Yakub Parekh, the three co-founders shared a vision for creating truly natural products.

“After our workouts, our bodies would crave something sweet and cold,” Varun recalls.

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Why This Idea Clicked

As they explored healthier alternatives, the founders quickly realized that finding truly natural juice in India was harder than expected. 

“We started going to local juice vendors, sometimes the juice was good, but most of the time, the ice was dirty, the juice tasted stale, or hygiene was a big issue,” Varun remembers.

The turning point came one day when a juice vendor peed and without even washing his hands, served them juice. “That was the final nail in the coffin,” he says. “We knew there had to be a better way.”

Even supermarket shelves offered no relief. Every brand claiming to be “100% juice” had hidden sweeteners or ingredients they didn’t understand. 

“I’ve been in this industry for the longest time, and I still don’t know what INS 72 or INS 5 means,” Varun says. “Why can’t brands just be honest about what they’re putting in the bottle?”

That frustration became the seed for No Filter, a juice brand built on simplicity, transparency, and trust.

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Introducing No Filter Juice

No Filter offers a range of hot-vaccum pressed, single-ingredient fruit juices that deliver the pure taste of fresh fruit. Every bottle is made from carefully sourced fruits with no added sugar, water, preservatives, or concentrates.

The brand focuses on using fresh, seasonal fruits and ensures that nutrients and flavor are preserved through hot-vaccum pressing. Each juice is bottled straight from the fruit, reflecting its natural colors and tastes — the bright yellow of mango and the deep red of pomegranate. 

Key highlights:

• Variety of Flavors: Strawberry, Lychee, Mango, Cranberry, Red grapes, Pomegrante, Apple, Beetroot Carrot and Orange.

• Single-Ingredient & Seasonal: Each juice is made from one fruit and sourced seasonally for freshness and nutrients.

• Hot-Vacuum Pressed for Maximum Freshness:This method preserves the fruit’s natural nutrients and flavors while maintaining vibrant color and taste.

• Long Shelf Life: Vacuum-sealed technology extends shelf life up to 15 months without preservatives.

By combining careful sourcing, hot-vaccum pressing, and innovative packaging, No Filter ensures a clean and honest juice experience. Their philosophy is simple: what you see is what you get.

What Makes No Filter Juice Different?

No Filter’s juices stand out not just because they are natural but also because they are long-lasting and safe without chemicals.

Varun explains, “When we fill the bottle, the juice is still hot. As it cools naturally, it creates a vacuum inside the bottle. That vacuum extends the shelf life without needing preservatives.”

Every bottle reflects the brand’s promise: no filtering of ingredients, no filtering of the truth. The combination of simple science and careful processing ensures the juice is fresh, nutrient-rich, and trustworthy.

In less than a year since its launch in October 2024, No Filter has made a big splash, selling 90,000 bottles in six months, clocking an MRR of ₹20 lakhs, and expanding to 13 cities across India. 

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The Vision Ahead

While their journey in India has been impressive, the founders have global ambitions. Varun, who has traveled to the UK, Australia, UAE, and Thailand, noticed a glaring gap. 

“Every time I go to a duty-free store, I see products from Europe, the U.S., even Africa. But there is never an Indian brand there,” he says. “Even in Indian airports, most products are imported. That really pinched me.”

That observation guided the design of No Filter from the start. Every detail, from the bottle mold to the label design, is crafted to meet international standards. 

“We want people anywhere in the world to pick up our bottle and feel proud that it’s from India,” Varun says.

Alongside expansion, the founders aim to build trust — something they believe is missing in India’s beverage market. 

The team also plans to expand into other health-first food and beverage products, following the same principles: no sugar, no preservatives, and full transparency.

For the founders, this vision isn’t just about global growth—it’s about living the values they believe in every day. 

As Varun says, “We live, breathe, eat, and of course, drink No Filter.”

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