Indian cricketer Rinku Singh has made a strategic investment of ₹1.9 crore in emerging sports nutrition brand BeastLife, giving the company a robust valuation of ₹120 crore. The investment highlights a growing trend of athlete-backed wellness startups in India.
With Singh’s endorsement, the brand strengthens its vision of offering premium, science-backed supplements tailored for fitness enthusiasts and athletes across the country.
Rinku Singh Invests ₹1.9 Cr in BeastLife
Rinku Singh has invested ₹1.9 crore in BeastLife, a fast-rising sports nutrition startup, pushing its valuation to ₹120 crore.
The company plans to use the funds to expand its product range, strengthen R&D, and scale nationwide distribution, focusing on high-quality, science-backed supplements for athletes and fitness enthusiasts.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Cricketer Rinku Singh.
Both Raj Gupta, CEO, and Gaurav Taneja, Co-Founder, expressed that Singh’s association reinforces the brand’s mission to bring science-driven, athlete-approved supplements to the forefront of India’s fitness industry.
“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose,” said Raj Gupta, Co-Founder & CEO of BeastLife.
Gaurav Taneja, Co-Founder of BeastLife, added, “Rinku embodies everything BeastLife stands for: discipline, performance and authenticity. This partnership is a big step in making science-backed, athlete-approved supplements a household name in India.”
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BeastLife’s Rapid Rise and Vision for the Future
Founded in 2023 by Gaurav Taneja and Raj Gupta, BeastLife has quickly gained traction in India’s fitness industry.
Within a year, the brand crossed ₹50 crore in GMV, turned EBITDA-positive, and is on track to hit an ARR of ₹80 crore, all while keeping performance marketing spends efficient at just 15%.
The brand's equity is split among key players: Gaurav Taneja (40%), Raj Gupta (15%), Varun Alagh (30%), with 15% ESOPs allocated. BeastLife competes in a crowded market alongside giants like MuscleBlaze, ON, and GNC, but its founders believe their science-first approach and athlete partnerships will help the brand stand out.
With Rinku Singh on board, BeastLife is poised to take bigger strides in becoming a household name in the Indian fitness and wellness space.
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