22-YO Bangalore-based Entrepreneur starts a Streetwear Brand that sells from a cart on weekends, clocks Rs 3-4 Lakhs in monthly revenue

Streetwear is no longer confined to cities like New York, Tokyo or Seoul. 

What was once seen as a global trend is now shaping into a culture of its own in India. Young people are moving away from generic clothing and looking for pieces that express who they are and what they stand for.

In Bangalore, one such brand is starting to make waves — Untamed Streetwear. Launched in July 2023, the label began as a small experiment in college and has since grown into a thriving streetwear business. 

Meet the Founder 

The brain behind the cart-based clothing brand is Nandan Renukappa, a 22-year-old entrepreneur from Bangalore. But fashion was never his initial calling.

“I was never into fashion, but I had a good fashion sense,” he admits.“I had zero knowledge about the industry, designs, graphics, materials… nothing. I never even thought I’d be doing something in fashion.”

What he always did have was an entrepreneurial instinct. From the age of 18, Nandan dabbled in food ventures, event management, logistics, and even early clothing experiments during his college years.

“Ever since I was a kid, all I wanted to do was business. I didn’t have a particular thing in mind… at the end of the day, all I want to do is business,” he shared. 

That entrepreneurial drive eventually found its home in Untamed Streetwear. 

Why Streetwear?

The idea wasn’t born from a grand plan but from curiosity and determination. 

“I wanted to do business, and since I had little idea how to start, I just went with it. It wasn’t my dream to start a clothing brand, but as I worked on it, it became my biggest goal,” Nandan explains.

He also identified a clear gap in the Indian market. Many local brands either targeted luxury or stuck to basic merchandise. 

“I wanted to build something in between — global-level quality, but rooted in Indian streets and experiences,” he shared. 

That balance of ambition and authenticity became the foundation for Untamed.

Also Read: “Bengaluru VPN in Bihar,” say netizens after 14 YO Patna student goes viral for his startup that sells robotics and electronics kits

Introducing Untamed Streetwear 

The first version of Untamed launched in college, but the official relaunch came after months of saving, research, and sampling. Its debut line featured oversized graphic T-shirts inspired by artist mood boards, which received immediate traction.

But the turning point came from an ice cream cart.

One weekend on Bangalore’s Church Street, Nandan noticed a beautifully designed cart selling premium ice cream at ₹250–300 — yet still drawing a crowd.

“That sparked an idea. What if I keep T-shirts on this exact same cart? How will the crowd respond?” he recalls.

Inspired, he sketched the concept, pitched it to friends, and soon, the Untamed Cart was born. From that moment, Untamed stood out not just as a brand but as an experience.

What Untamed Streetwear Offers

Untamed focuses on oversized tees, hoodies, and graphic streetwear staples. The brand philosophy: clean silhouettes paired with bold identity.

The design process is equally intentional. Each collection begins with a cultural idea or vibe, which then moves through sketches, samples, and testing. 

“We never drop something just for the sake of dropping—it has to feel Untamed,” says Nandan.

Positioned between affordable and premium, the brand ensures accessibility without compromising quality. Printing and finishing are handled in-house for control, while larger runs are executed by trusted local manufacturers.

Also Read: Once worked as daily labourers, these 17-YO friends from Dhanbad started an Urban Company-like startup - clocked Rs 7.5 lakh revenue

Investment and Growth

Unlike many young brands, Untamed is fully bootstrapped. 

Nandan invested his own savings from side hustles selling stickers, posters, deliveries, which gave Untamed its backbone.

“Even if we lose something, what are we going to lose? Money. But in this process, we learn a lot. We learn from our losses,” he shared. 

From selling six or seven T-shirts a day initially, Untamed scaled rapidly after launching the cart, reaching 60 T-shirts a day. Today, operating mainly on weekends, the brand generates ₹3–4 lakhs per month.

For Nandan, it’s not just about numbers. “People don’t just buy Untamed because of the product, they connect with the story.”

Building a Community

For Nandan, the true value of Untamed lies beyond sales.

“The real growth is in community. We want to support talent and represent them,” he says.

From the very beginning, Untamed had a cultural connection. The Bangalore party crowd already knew Untamed from events, which gave the brand a base. 

Today, Nandan and his team actively engage with customers at the cart  asking about designs, quality, and overall experience and host pop-up stalls at events to reach larger audiences.

The result is a diverse customer base: college students, young professionals, and hardcore streetwear enthusiasts alike, united by a desire for originality and self-expression.

Also Read: Meet 23-YO From Bihar Who Clocked Rs 10 Lakh Revenue By Selling Bihar’s Famous Thekua To Delhi, Mumbai, Assam, and UP

A Message to Young Dreamers

At just 22, Nandan’s journey carries a powerful message: don’t wait for perfection.

His philosophy is simple — experiment, learn, and improvise. Mistakes, he believes, are inevitable, but they’re also the foundation of growth.

“Even if we lose something, what are we going to lose? We learn and don’t repeat the same mistakes,”he says. 

In a crowded fashion landscape, Untamed stands out not just for its bold T-shirts or clever cart, but for embodying what streetwear truly is: a movement rooted in culture, creativity, and community.

The Vision Ahead 

Looking forward, Nandan’s ambitions are clear:

“I see Untamed becoming a cultural hub, not just a brand. Expanding into more categories, doing collabs, and building experiences that people remember. I want to make Untamed the face of streetwear culture in India — something that represents not just clothing, but creativity, community, and freedom.”

At its heart, Untamed is more than a fashion label. 

As Nandan puts it:“Untamed Streetwear is an experience. It’s a feeling. Everyone is selling clothes, but we’re crafting new experiences”