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Zerodha Founder Probes India’s Wedding Brand Gap in 2nd Largest Market

Billionaire Zerodha founder Nikhil Kamath shared the Indian wedding industry facts in a post and questioned the lack of established brands in the industry.

By Rashaad Ather
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Nikhil Kamath

Billionaire Zerodha founder Nikhil Kamath

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Did you know? 

  1. One in 4 weddings in the world is from India.
  2. India is the second biggest wedding market in the world after the USA.

Billionaire Zerodha founder Nikhil Kamath shared the facts about the Indian wedding industry in a post and questioned the lack of established brands in the industry.

"With this industry as fragmented as it is, I can't think of 5 dominant brands in this space that occupy any kind of mindshare." Kamath wrote on X.

Indian Wedding:

He said that industries that have been traditionally considered uncool might have "massive opportunities" hiding in them.

"With everyone focused on the IN-industry right now, whatever is the flavor of the season; Traditionally uncool industries might be where massive opportunities are hiding.": Kamath added.

Kamath posted that India's wedding market is expected to grow at a CAGR of 30%, which could surpass the US wedding industry in the upcoming years, as per the Wedding Wishlist.

Currently, India is the second biggest wedding market in the world after America.

The post also highlighted that India is a favourite wedding destination for many.

While some users reacted positively, a few questioned his suggestions:

One user wrote: "But it is not really an industry - it is an event that impacts multiple industries from Jewellery, Hospitality, Apparel, Food, Gifting, Event Management, Real Estate....etc."

Another wrote: "So true. Traditionally, uncool industries are where money is. It's where India spends. After being in the tech industry for over 20 years, I realised India's real problems and solutions are in these uncool spaces, and the opportunity is immense. Much more than what 95% of the cool tech startups can actually make in India. We shouldn't call it 'uncool' anymore," 

While another wrote: "And so is any event management company. Lots of leg work involved as well as labour intensive with very low tolerance for slip ups. One can't scale this in a non linear fashion as well. Very unattractive for a businessman."