“We have reached ₹8,000 crores despite not talking much about it”: Nithin Kamath on Zerodha Fund House

Zerodha Fund House, the asset management arm of discount brokerage Zerodha, recently crossed the Rs 8,000 crore mark in assets under management (AUM) in less than two years since its launch.

Nithin Kamath shares milestone

Founder and CEO Nithin Kamath shared the milestone in a post on the social media platform X, crediting strong retail participation for the AMC’s rapid growth.

According to Kamath, nearly all of the fund house’s AUM comes from individual investors, showcasing the trust retail investors have placed in Zerodha’s direct-only investment model.

“What’s cool is that practically all of this AUM comes from individual investors,” he wrote.

The journey to Rs 8,000 crore has been marked by steady inflows and consistent growth in investor participation.

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Kamath explains with a chart

Kamath shared a chart demonstrating an uninterrupted upward trajectory in AUM since inception, even as the broader mutual fund industry has seen intensified competition.

The market has witnessed the entry of new asset management companies (AMCs) and an increase in passive offerings from established players such as SBI Mutual Fund, Nippon India Mutual Fund, and newer entrants like Groww AMC.

Despite this increasingly crowded landscape, the Kamath brothers led Zerodha Fund House, have maintained its core strategy of offering simple, cost-efficient products. 

“The AMC has grown steadily even as competition has intensified, with newer AMCs entering the market and existing AMCs launching more passive funds,” the Zerodha founder shared.

“We could have grown our AUM faster by offering regular plans and paying commissions, but we've chosen to remain direct-only and focus on easy-to-understand index funds and ETFs like our recently launched multi-asset fund,” Nithin Kamath added.

Zerodha Fund House is almost 2 years old, and we have reached ~₹8,000 crores despite not talking much about it. What's cool is that practically all of this AUM comes from individual investors.

The AMC has grown steadily even as competition has intensified, with newer AMCs… pic.twitter.com/5gPZwhlrI6

— Nithin Kamath (@Nithin0dha) September 23, 2025

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