Shark Tank judges lack knowledge: claims Fit & Flex founder Patel

Fit & Flex, founded by Pathik Patel is a leading fitness and wellness brand that offers a range of Cereal foods made from the finest ingredients.

Shark Tank India Experience

Patel said Anupam Mittal and Deepinder Goyal lacked knowledge and accused the channel of editing key portions and ignoring data he supplied.

While on Raj Shamani's podcast, the guest said he went on the show to raise brand awareness rather than secure funding. However, interruptions from Anupam and Deepinder derailed the pitch as they questioned the healthiness of a product's ingredient.

"I respected them. I respected their position. They are my elders. But that doesn't give them the freedom to say whatever they want. It was very unreasonable. It was very unfair. I'd built this business over five years, and for somebody to dismiss it without the proper knowledge, it hurts. I was demotivated", Patel added. 

Patel mentioned he was ready for the worst when he saw them talking. He questioned the claim of no artificial sweetener use when oligofructose was listed in the ingredients. Pathik clarified that oligofructose is not an artificial sweetener and refuted Anupam's claim about the sugar spike, citing its GI index of 0 compared to sugar's 68.

"He wasn't ready to listen. I tried to explain the difference to him twice, but he didn't budge. He kept calling it sugar, but unfortunately, this is completely wrong… If you don't know what you're talking about, you should've accepted what I said. And if you know what you're saying, then you should've argued," Parthik explained.

Interestingly, he mentioned that Anupam's description of oats as 'unhealthy' during the pitch caused a response from Namita Thapar. 

He also addressed Deepinder's complaints about his tagline, "Eat healthy, live well,"

He clarified that his products are healthier compared to competitors. 

Regarding sales after Shark Tank, there was an "11x spike in sales the next day and 8x through the following week."