When millions of devotees are taking a holy dip at the Triveni Sangam, a man has come up with an unusual “startup” idea of a "digital photo snan" (holy dip) service for those who cannot attend the Maha Kumbh Mela 2025.
The 'startup' plan of "digital photo snan" (holy dip) service
In a video shared on social media, Prayagraj-based Deepak Goyal claims his startup, “Prayag Enterprises” serves by purifying the souls of the remote devotees by immersing a photocopy of their picture in the sacred waters for Rs 1,100.
Goyal explains his "startup" business, telling devotees to send their photos on WhatsApp, the printouts of which will then be dipped in the holy water within 24 hours of the payment transaction.
The viral video
User Akash Banerjee shared the video on Instagram with the caption: "Next Level AI Idea Next Unicorn Company Spotted."
This video has turned viral with 124,000 likes and over 4.3 million views.
Also read: Meesho Co-founder Claims Quick Commerce Has Specific Consumer Base (startuppedia.in)
Netizens react
An Instagram user commented, "China has DeepSeek, so what we have DeepSnaan.”
"The fact that this is not satire or comedy," wrote another.
"Now that is called 'DIGITAL INDIA'," remarked a third user.
"I am not lying... just a week earlier I was thinking someone can start a business like this," another individual commented.
One user said, "Unemployment has reached a new level and so is start up ventures ... innovation."
"Don't hate on him, he's simply cashing out an opportunity. I'd have done the same," admitted another.
The world's largest religious festival, Maha Kumbh Mela started on January 13 and is set to conclude on Wednesday, February 26 in Prayagraj, Uttar Pradesh.
It is considered a sacred event by the Hindus uniting millions of followers who take a dip at the Triveni Sangam - the confluence of the three holy rivers Ganga, Yamuna and mythical Saraswati.
Till now, several dignitaries, including the President, Vice President, Prime Minister, Governors and Chief Ministers from various states of India, the King of Bhutan, foreign diplomats, leading industrialists, and renowned film personalities have taken a holy dip in the Sangam.
Also read: 'Mujhe Badi Tez Aayi’: OYO CEO Ritesh Agarwal Shares Getting Startup Pitch While Waiting To Use Plane Toilet (startuppedia.in)
/startuppedia/media/media_files/2025/02/22/ADxaIdk8gjgfUDeljONH.jpeg)