Mercedes-Benz India hits record-breaking sales, selling one car every 6 mins this Navratri; CEO says GST 2.0 rate cuts helped

This Navratri, Mercedes-Benz India turned heads with record-breaking sales. 

Over the nine-day festival, the luxury carmaker sold more than 2,500 vehicles, averaging one car every six minutes. 

Mercedes-Benz India’s Record-Breaking Sales

Mercedes-Benz India achieved its best-ever Navratri sales, delivering more than 2,500 cars between September 22 and 30. That’s roughly 270 cars a day, or one every six minutes.

“Between September 22 and 30, there was a huge rally in demand. Every day we sold about 270 cars, nearly 10 to 12 every hour, with an average price of ₹1 crore per car,” said Santosh Iyer, Managing Director and CEO of Mercedes-Benz India.

Iyer added that the timing of the GST 2.0 reform, which reduced taxes on luxury cars by around 6 percent, played a key role in spurring purchases. 

“The reduction in GST rates has certainly improved customer sentiment. This was coupled with offers we rolled out during the quarter,”he said.

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India’s Strong Demand for Top-End Models

The surge wasn’t limited to entry-level cars. High-end models like the S-Class, GLS, and AMG variants were also in high demand, with many buyers opting for the Manufaktur customization program. 

Flexible financing options helped bring in first-time luxury car buyers, showing that the appetite for premium vehicles is expanding.

Industry experts note that pent-up demand ahead of the GST change, combined with festive buying sentiment, created a perfect storm for Mercedes-Benz’s record sales.

Mercedes-Benz India’s Navratri performance highlights the growing strength of India’s luxury car market. With one car sold every six minutes and an average price of ₹1 crore, the brand has set a new benchmark for festive sales. 

With Diwali approaching, the momentum shows no signs of slowing, hinting at another strong quarter for the German automaker.

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