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Manushi Chhillar launches inclusive, sustainable swimwear brand, Dweep

Former Miss World Manushi Chhillar has launched a sustainable women's swimwear brand called 'Dweep' with stylist Sheefa J Gilani. Dweep promotes body positivity and inclusivity.

By Rashaad Ather
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Manushi Chhillar: Co-Founder At Dweep

Manushi Chhillar: Co-Founder At Dweep

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The former Miss World turned actress, Manushi Chhillar, has now turned into an entrepreneur.

She has partnered with stylist Sheefa J Gilani to launch her new sustainability-focused women's swimwear brand, 'Dweep'.

Chhillar is a known advocate of body positivity. Her new clothing brand blends eco-friendliness and body diversity with fashion.

Idea’s origin:

According to Dweep’s website, a lack of sustainable comfy beach clothing for Indian women inspired Chhillar and Gilani to found their swimwear brand and startup Dweep.

"The inspiration for Dweep came from our (Gilani) shared love for art, oceans, and clothing. We noticed a gap in the market for sustainable fashion that truly fits the Indian body," she said.

Products & Price Range:

Dweep offers two categories of women's clothing: swimwear and resort wear, with prices ranging from Rs 1500 to Rs 20,000.

Championing Body Positivity:

The swimwear startup promotes inclusivity and sustainability as it caters to all body types, skin tones, and personal styles. 

Chhillar told CNBC-TV18: "We aim to create designs that cater to various body types and skin tones, offering a wide range of sizes, adjustable features, and vibrant colours."

Eco-friendly Clothing:

As the brand name’s meaning of 'island' suggests, it signifies the vision of nurturing and supporting both individuals and the environment.

"Sustainability is central to Dweep. We use eco-friendly materials like Tencel Linen™️, recycled polyester, Italian Carvico Vita, Ahimsa Silk, Ecovero Viscose, and organic cotton," Chhillar explained.