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Jaipur Siblings' 3YO Clothing Startup Lands Them on Forbes 30 Under 30

The Sethi siblings from Jaipur—Kavya (20), Mehul (21), Tushar (22), and Khushboo (26)—launched Jisora in 2020, blending Western and Ethnic wear for women. Their innovative fashion brand earned them a spot on Forbes 30 Under 30.

By Rashaad Ather
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Founders At Jisora

Founders At Jisora

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Forget stereotypes. These Jaipur-based siblings built a new-age fashion brand together, landing them in the prestigious Forbes 30 Under 30 list.

The Sethi siblings - Kavya (20), Mehul (21), Tushar (22), and Khushboo (26) - saw a gap in clothing that blended tradition with modern style. 

They noticed women wanted a mix of both Western and Ethnic wear. So they launched Jisora in 2020, offering a unique fusion for all women to wear their favourite clothes anytime. 

This groundbreaking work has set a new standard for fashion brands globally. They inspire young entrepreneurs worldwide.

About Jisora:

The Jaipur-based startup, Jisora, aims to create women's clothing that combines comfort with the elegant beauty of traditional cotton. Jisora's collection includes sleepwear, loungewear, and resort wear, designed to be as stylish as they are comfortable.

To meet the demand for variety, Jisora introduces 4 to 50 new designs every month. With an average price of around Rs 1,000, it strives to remain affordable. Jisora is available on platforms like Shopify, Myntra, Amazon, Nykaa, Ajio, and Flipkart, and has served over one lakh customers in a year.