Groww to launch an in-house agentic AI model for customers to make better investment decisions

Groww, India’s leading stock broker, is soon to launch an Artificial Intelligence (AI) model that will help customers by allowing the agentic assistant to do the research, analysis and make investments based on their risk profile, as reported by MoneyControl.

Reportedly, “The platform suggests changes in behaviour to deliver better returns,” said one investor who previewed the model.

In India, the broking industry is considered among the earliest adopters of technology, from electronic trading in the early days of the internet to algorithmic trading for automated investment decisions.

Built on Groww's Model Context Protocol (MCP), rolled out earlier in August, the AI uses detailed platform data to assess your portfolio and suggest moves that fit your style.

Unlike regular chatbots, it can actually place trades for users within the app without any need for coding or extra tools.

The need for an AI solution arises from the fact that interpreting all details from an app user interface is often a challenging task for many users.

“We still need to go through a lot of steps. A lot of things are going to move from clicks and browse to more of a conversational kind of thing, and the broking industry also needs to do that,” the investor said, as MC reported, adding that going through a particular UI flow prescribed by a company’s design team was done in earlier times.

About Groww

Groww was founded in 2016 by former Flipkart professionals - Lalit Keshre, Harsh Jain, Neeraj Singh and Ishan Bansal to make investing more accessible. 

It has more than 1 crore active customers. It is India’s No. 1 Stock Broker, based on active client user data as per the NSE as of June 30, 2024, and is the largest distributor of Mutual Fund SIPs.

Its main focus is:

Customer centricity

Ownership-driven culture

Keeping everything simple

Long-term thinking

Complete transparency

The country’s fastest-growing financial services company aims to bring autonomy and flexibility to customers, providing them with the best services, as well as crafting a promising career for themselves.

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