Zomato CEO Deepinder Goyal has launched an innovative feature called 'Photo Cakes' that lets customers upload their own pictures and print them onto the top of a customised cake delivered to their doorstep in just about 30 minutes.
It's currently available in select areas of Delhi NCR, and there are plans to expand it to other cities soon.
The service is launched just in time for Mother's Day. Zomato's founder, Deepinder Goyal, expressed his gratitude to their restaurant partners for their close collaboration in making this service a reality.
“A more light hearted update for today – we just launched Photo Cakes on @zomato – now you can upload your picture and get a customized cake delivered in about 30 minutes. Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few days after she turned 20, and now co-leads the people/HR team at Zomato. Hope you try out photo cakes as well — feature live in select areas of Delhi NCR, other cities coming soon! Big thank you to our restaurant partners for working with us so closely for this launch, in preparation for Mother's Day.,” Goyal posted on X.
A more light hearted update for today – we just launched Photo Cakes on @zomato – now you can upload your picture and get a customized cake delivered in about 30 minutes.
— Deepinder Goyal (@deepigoyal) May 9, 2024
Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few… pic.twitter.com/wmgb5gO7bA
Social Media Reaction:
Users on X are reacting positively to Goyal’s innovative idea.
One user wrote: “Because of you - I slowly but surely became a Zomato loyalist. Even own shares of Zomato. You’re the best startup CEOs out there creating best value for shareholders!”
Another user wrote: “That's a great news! Just in time for Mother's Day, @Zomato now offers personalized photo cakes on the app! No pre-order necessary, and restaurants in major cities aim to deliver within 45-60 minutes. Sweet surprise for mom made easier! #MothersDay #Zomato”
While another user wrote: “Loved it ! Also love that the leadership is always looking at breakthrough ideas. That’s perhaps the hallmark of an agile and forward looking company. Anybody can create tech, hire the best and pull in money.”