Google is redesigning its iconic ‘G’ logo, marking the first major update in nearly a decade since 2015. The new design moves away from the solid four-colour blocks—red, yellow, green, and blue—and replaces them with a gradient effect that seamlessly transitions between the colours.
This shift is intended to give the icon a fresher, more contemporary appearance, reflecting Google's ongoing focus on AI.
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More about Google changing its logo
According to a 9to5Google report, the update is currently being rolled out to iOS users through the Google Search app and has begun appearing on Android devices with the release of Google app beta version 16.18.
While the change is not dramatic when viewed at smaller sizes, it signifies a broader visual shift within Google’s design strategy, aligning with its recent AI-driven initiatives.
However, the main Google wordmark remains the same. The company has not yet confirmed the updation of other product logos, like Chrome or Maps.
As the tech leader integrates more AI features, the new gradient design would reflect its evolving brand identity, particularly with the launch of Google Gemini, its generative AI assistant.
Gemini's logo already incorporates a blue-to-purple gradient, symbolising a shift toward dynamic, gradient-based aesthetics in Google’s visual identity.
At present, the new ‘G’ icon is visible on iOS and Pixel devices, while the older version remains in use on other platforms, including the web and non-Pixel Android devices.
Reportedly, the new design will roll out widely across different devices and platforms in the coming weeks.
Incidentally, Google has launched the AI Futures Fund, a new program where startups can team with them to build the future of AI technology. From early access to @GoogleDeepMind models to Cloud credits, Google will help get the startup to the next level.
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