India’s leading hygiene brand, Dettol, has slammed a recent claim made on popular content creator Raj Shamani’s talk show that applying the antiseptic liquid (ASL) directly on wounds might be harmful.
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Dettol charges doc tarnished their brand image
This claim by a self-proclaimed dermatologist is "completely incorrect, baseless, mischievous, and unscientific," a brand spokesperson said after Dr Manjot Marwah made the claim during the podcast.
"This podcast appears to have been aired with the clear intent to tarnish the reputation of Dettol, a household name. Interestingly and very mischievously, this individual though wrongly describes the attributes of Dettol ASL, which is a drug, she does not specifically refer to ASL deliberately to create fears in the minds of gullible consumers over Dettol range of products including Dettol soap which is a cosmetic product," said Dettol in a statement.
Dettol further clarified that their antiseptic liquid is approved by the government authorities and endorsed by the Indian Medical Association (IMA), assuring its consumers.
First used in hospitals in the 1930s, Dettol ASL became a household antiseptic product. Today, it is a world-leading hygiene brand trusted by millions.
The company shared that the product has been sold globally for over 90 years for first aid, wound cleansing, and other uses, meeting stringent safety standards for the skin.
"We caution our valued consumers not to pay heed to such motivated and agenda-driven views from so-called dermatologists. The company is in the process of initiating appropriate action against these claims," Dettol said.
Reckitt Benckiser India, the parent company that manufactures Dettol's line of products, called the podcast a "malicious campaign" and shared that they are in the process of taking strict legal action against Dr Marwah, who targeted their products.
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