BluSmart, once considered a cleaner, premium alternative to ride-hailing companies like Ola and Uber, has ceased new ride bookings in Delhi-NCR and Bengaluru due to the proceedings of SEBI’s investigation into financial misconduct.
Shoffr founder responds
Amid the turmoil, Kislay Verma, the founder of Shoffr, a Bengaluru-based premium car service provider, has quickly seized the opportunity, responding to frustrated users complaining about the sudden unavailability of the BluSmart service.
For instance, a user shared how BluSmart had become part of his family’s life:
“My elderly parents in Delhi have an unwavering faith in BluSmart. They refuse to keep a car and driver, saying 'BluSmart hai na.' Whenever they have to go somewhere and I offer to arrange a premium car service I trust, they respond, 'BluSmart hai na. Rental kar lenge.'”
He added, “I don't know exactly what went wrong, but I know they'll be heartbroken when I tell them 'Ab BluSmart nahi hai.'”
To this, the Shoffr founder replied, “Our team at @shoffr_in would be honoured to serve your parents. Let us know when they need a ride next time.”
Verma responded to several other users as well.
One X user wrote, “Very privileged take but BluSmart was the only service that felt secure enough that one could doze off by mistake also and won’t wake up to regret it. Clean cabs with surety of turning up come what may. Generational wealth ka scope tha. All gone for a Camellias flat.”
The electric cab service was quickly rising as an alternative in India’s metro cities.
The app, though available on the Play Store, now shows no available time slots or booking dates, effectively pausing its operations without an official statement.
BluSmart’s parent company, Gensol Engineering Ltd (GEL), faces serious allegations from SEBI.
In an interim order, SEBI accused promoters Anmol Singh Jaggi and Puneet Singh Jaggi of taking loans for the company and then diverting and misusing the funds.
“The Company's funds were routed to related parties and used for unconnected expenses, as if the Company's funds were promoters' piggy bank," stated SEBI.
Also read: 'I Am The Victim,' Says Ashneer Grover As SEBI Finds Out Investments In Anmol Jaggi’s Now Tainted Blusmart (startuppedia.in)
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