Chinese smartphone and electronics big brands such as Oppo, Realme, and Hisense have started sending products from their Indian plants to West Asia, Africa, and even the United States, according to a report by The Economic Times.
India an export base for the global market?
Earlier, these markets were mostly supplied by China and Vietnam. The move comes after the Indian government has been boosting local manufacturing.
According to documents filed with the Registrar of Companies on May 12, the strategy is already paying off.
Oppo Mobiles India has booked ₹272 crore in export revenue during FY24. Realme Mobile Telecommunications (India) reported ₹114 crore.
As reported by Business Standard, appliance major Hisense Group plans to start shipping televisions and white goods made in India to West Asian and African markets early next year.
“The designs and everything done in Hisense’s China facility will be replicated here,” said Ajay Singhania, managing director of partner Epack Durable, which is investing ₹100 crore in a new plant at Sri City.
Though none of these Chinese electronics companies have yet appointed an Indian chief executive, local partnerships have been pushed to diversify their supply chain.
Lenovo Group will reportedly export servers and laptops assembled in India. Motorola smartphones have already been shipped to the US from Dixon Technologies.
Dixon, which also makes handsets for Transsion Holdings’ Itel, Tecno and Infinix brands, is filling out capacity by 50 per cent to meet overseas orders. Transsion has commenced sending shipments to Africa.
Industry executives say Haier is planning similar moves, and brands such as Vivo, OnePlus and Xiaomi are in the negotiating process to export partnerships.
India's top export category in FY25 includes smartphones, with outbound shipments rising 55% year-on-year.
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