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Bengaluru-based Food Delivery Startup: Swish
You must have tried 10-minute grocery delivery services from Blinkit, Zepto, or similar apps, but have you ever received fresh food within 10-15 minutes?
A Bengaluru-based food delivery startup, Swish, is promising to deliver food in just 10 minutes.
Co-founder Ujjwal Sukheja aims to tackle Bengaluru's traffic and provide quick, fresh meals to customers with Swish.
Sukheja posted on X, “In HSR, you can get anything quickly—a dosa from a Darshini in minutes. But when it comes to online food delivery, the wait can be painfully long,”
He added, “We realised that this problem is common to many young people like us. So, for them (and us), we are building Swish,”
Much awaited life update 📢
— Ujjwal Sukheja (@ujjwal_sukheja) August 4, 2024
After months of building in Stealth, Excited to announce that we are building Swish: 10-min food delivery app (@justswishin)
Many of you might be asking how did a bunch of crypto enthusiasts end up launching a food delivery app?
thread 🧵 pic.twitter.com/iQhdT0pW2v
Social Media Reaction:
Sukheja’s announcement has sparked mixed reactions from internet users. While some praise the founder for solving an important problem, others question the food quality, others are doubtful about the feasibility of a 10-minute food delivery, and its impact on delivery agents.
A user wrote, “Well I know it's a repetitive question
But 10 min food delivery is only possible if food is already cooked
And do you really think Zomato and Swiggy can't do that
what's the mote here?”
Another user commented, “What about logistics? Are the delivery agents covered for medical and accident insurance? Are they adequately compensated? What’s the margin for error?”
A third user commented, "Worrying - 10 mins delivery means one may get stale/reheated food. Also, it may out the life of delivery execs in danger as they may have to drive at breakneck speed/jump lights/wrong side driving etc etc. This kind of one-upmanship in reducing delivery time is not needed!"