Ayushmann Khurrana Earns 400% Return as Emami Acquires The Man Company

Ayushmann Khurrana ventured with The Man Company in 2018, which has now yielded a whopping 400% returns as Emami acquired it for  ₹400 crore, as per a Forbes India report. The Emami company has a 50.4% stake in Helios Lifestyle, owner of The Man Company. The Bollywood actor has been the brand ambassador and played a significant role in promoting and thereby facilitating the business growth. 

Ayushmann Khurrana’s stardom added brand value

Ayushmann Khurrana recently commented, "I always believed in The Man Company’s vision & mission statement from the start. It’s such validation to be a part of the brand’s success story and witness its impact on the men's grooming industry. Being an integral part of this journey, both as an investor and as a brand ambassador, has been an incredibly gratifying and insightful experience.” 

 Ayushmann’s ideas, knowledge, and support brought on board an unmatchable skillset that helped in the brand’s expansion. The actor’s authenticity, credibility, and charisma were undoubtedly a plus point for the brand. The Bollywood heartthrob’s promotions made the brand’s campaigns, such as  #GentlemanKiseKehteHain, go viral. 

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Praises flow for Ayushmann

Hitesh Dhingra, founder of The Man Company, has admitted that partnering with the Bollywood celeb has been a game-changer for the line. “His belief in our vision and his active involvement as our brand ambassador has been instrumental in our growth journey. Ayushmann's authenticity and passion for the brand have helped us connect deeply with our audience.

Mr. Dhingra further added, “I also want to express my appreciation for Manan Mehta, whose deal-making acumen, his acute understanding of business needs and above all, his innovative approaches have played a crucial role in shaping the overall success of this collaboration.” 

Hearing the news, Manan Mehta, the SVP of Marketing & Merchandising of Yash Raj Films, has offered his heartfelt compliments to the actor.

Emami is not just a brand but a household name with a legacy of trusted personal care products. Taking The Man Company under its brand marks a crucial milestone for both companies. With the acquisition, Emami Ltd. would further extend its reach in the men’s grooming sector.

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