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Celebrity Couple Virat Kohli And Anushka Sharma
Celeb couple Virat-Anushka have made 4x returns on their investment in this insurance startup.
On May 23, Go Digit General Insurance debuted on the stock market.
In Feb 2020, the couple purchased over 300,000 startup shares, each valued at ₹75, totalling ₹2.5 crores.
With the company's share price crossing the ₹300 mark, the couple's investment has grown 4 times.
With the share price exceeding ₹300, the celebrity couple’s shares are now worth ₹10 crore.
The insurance company backed by Prem Watsa offered a public issue consisting of new shares worth ₹1,125 crores and an offer-for-sale (OFS) of up to 5.48 crore shares, totalling ₹1,489.65 crores by its promoters and existing shareholders.
Established in December 2016, Go Digit provides a wide range of insurance products, including health, travel, and property insurance. The company has introduced 74 active products across all its business lines.
This isn't the first instance of sports stars or celebrities investing in companies that later went public. In December 2023, Sachin Tendulkar-backed Azad Engineering debuted on the bourses. The cricket icon’s investment in the company increased six-fold following the stock's stellar listing. Tendulkar acquired 4.3 lakh shares at ₹114.10 each in March 2023, and the stock listed on December 28 at ₹720.
About Go Digit:
Founded by Kamesh Goyal, Bengaluru-based Digit Insurance became the first insurance-tech company to achieve a billion-dollar valuation in 2021.
The insurance startup simplifies Insurance so a 15-year-old could understand its significance. Go Digit’s mission is to make insurance simple with clear products and easy claims.